Features vs Benefits

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Is your business blog's content in need of sales training?  If you want your content to perform like a marketing superstar, then you'll have to craft it with showcasing your product or service's benefits in mind. Creating marketing messages which are focused on benefits instead of features may be even more important than tightly targeting your … [Read more...]

How to Market on Facebook

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In the 4 Step Easy Success Formula for Advertising your Business on Facebook you saw how easy it is to advertise your business on Facebook's network.  However, advertising is just one way to use Facebook to market your business. Before you go any further - you should first create a page on Facebook for your business.  Before you can create a … [Read more...]