Video, video and more video

Weeks after his death, thousands of people are still searching for the Steve Irwin death video. Not into watching the death of one of Animal Planet’s most beloved stars by a sting ray? Well, if you didn’t search for the Steve Irwin death video, then you were probably searching Google for funny videos. Tens of thousands of searches are done each day on Google for funny videos and over 950,000 web pages have stepped up to meet that query!

If you don’t think video online is hot, think again. Forbes reports “Video accounts for a 60% share of Internet traffic, and that number will soar.”

Advertisers are taking notice and scrambling to create viral videos to promote their products and services. In a world of Tivo, it’s a natural reaction; however, as I pointed out in my previous post, creating the video is the easy part. Creating a video that people want to watch is where the challenge begins.

They’re called Viral Videos and the genre earns the moniker by becoming videos people want to share with family and friends, even feature on their myspace.com account. The thing about viral videos is their ability to “connect” with people. Viral videos will surprise you: they’ll make you laugh or they’ll make you gasp, but they always captivate and they always connect.

To create a viral video requires not only creativity but also knowing how to harness the unexpected and give people what they want to see! Packaging that into a 3 minute video that sells as well takes nothing less than pure genius.

Posted by Kathy | Filed Under Video Marketing 

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