No more cubes wins again!!

BRAVO to the blog No More Cubes.

To generate interest in their new newsletter launch, the’ve launched a contest! Contests are GREAT ways to get visitors involved.

If you never tried using a contest to promote your business, you really MUST give it serious thought. Contests can act as both a reward for current customers or an incentive for new customers to come “join your family.”

A contest is a great way to gather testimonials from current clients. It not only rewards your current customers for choosing to do business with you, it’s also a great way to gather testimonials for your business. Just set up a contest where current clients/customers rave about your business. The “winners” claim their prize, but you are the real winner, with a stack of testimonials which will not only serve to help promote your business but also help you gain insight as to why current customers love doing business with you!

The other way to use contests is the way the blog No More Cubes is using the power of contests…. to gain new customers. If you’re the 25th subscriber to the No More Cubes newsletter, you’ll get a darling little play set which will help remind you why you left the nice comfortable (but stifling) world of Corporate Amercia behind.

Looking ahead to 2007…. isn’t it time to schedule a contest? Heck, schedule two. Schedule one to reward current customers and schedule another to try to attract new customers. Your customers will love it and so will your CPA.

If you need a step by step guide to creating truly effective marketing messages for your small business- pick up a copy of my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results.