Technology is a wonderful thing. It allows you, as a business owner to purchase software that actually tries to simulate an actual relationship with your customers. It’s called CRM which is short for Customer Relationship Marketing.
See, people like to feel like they are important to the businesses with which they do business. They foolishly believe that they, as the customer, are actually number one. In some cases, they truly are the focus of the business, but often they are merely viewed as mobile cash units whose only purpuse is to drop specified amounts of cash into the business coffers.
Chris Baggot tells of an experience he had with a business who has bought into the “CRM” model.  OUTSTANDING POST!
If you need a step by step guide to creating truly effective marketing messages for your small business- pick up a copy of my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results.
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