The human experience

Technology is a wonderful thing.  It allows you, as a business owner to purchase software that actually tries to simulate an actual relationship with your customers.  It’s called CRM  which is short for Customer Relationship Marketing.

See, people like to feel like they are important to the businesses with which they do business.  They foolishly believe that they, as the customer, are actually number one.  In some cases, they truly are the focus of the business, but often they are merely viewed as mobile cash units whose only purpuse is to drop specified amounts of cash into the business coffers.

Chris Baggot tells of an experience he had with a business who has bought into the “CRM” model.   OUTSTANDING POST!

Posted by Kathy | Filed Under Beyond Marketing, Customer Service 

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