Calling out the marketing posers…

Thank you Sean Cummings for your delightful article in Imedia Connection.

Sean currently serves as director of marketing for Ask.com and judging from his article at Imedia, I need to start picking up shares of Ask.com.

I began with a thanks… I thought it was just me…. I thought I was the only one who cringed when a client asked me to develop a “viral marketing program.”  Sean is standing up and calling out those purveyors of BS.
Sean writes: “I call bull$#@! on viral marketing programs, targeting technical influencers and social network advertising. Why? Because they are fraught with marketing spin and only add to a confusing and ever-expanding marketing landscape. I can almost picture people doing silent finger “quotes” when they say these three terms.”

Read the whole article here.

Posted by Kathy | Filed Under Beyond Marketing 

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