Great Example of Generating Buzz….

For everyone who’s ever listed an item on an ebay auction then sat back and waited for the bids to roll in needs to take a lesson from Scott Bealle.

Scott was the recipient of a Acer Ferrari 1000 laptop so he could review Windows new operating system, Vista.  So, in a gesture of generosity, Scott is now auctioning off the laptop and donating the proceeds to one of his favorite charities, EFF.

In addition to promoting his auction via his blog, whether he’s conscious of it or not, he’s set himself up for success by using the time honored “why” to help his auction.

While the Acer Ferrari 1000 laptop retails for less than $2000, within 24 hours Scott’s laptop is commanding a high bid of over $3000.

Seems when people saw WHY he was auctioning the laptop, they decided to step up and support the cause.

Great job Scott!

Posted by Kathy | Filed Under Beyond Boring Advertising ~ Great Ideas 

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