Preparation is the key….
In the 2-12 edition of Sports Illustrated, Rick Reilly lays the blame for the Bears loss in Super Bowl XLI directly upon Rex Grossman’s young shoulders. It appears the young quarter back didn’t do the prep work that Tony Dungy’s boys’ did.
It’s been reported that Peyton Manning would end practice by dragging a bucket of water onto the field and he and his center would practice snapping water soaked balls. As a result, Manning didn’t fumble a single snap during the big show.
Preparing for success is essential to achieving success. I just posted about a local dentist who didn’t prepare for the success of his direct mail campaign.
It’s been said that everyone wants to be a winner but few are willing to do what it takes to be a winner. Peyton Manning went above and beyond preparing for his Super Bowl win. I’ve heard that the center was less than thrilled with Peyton’s obsession. After all, what were the chances of playing in a torrential downpour? (We were grateful for our HD TV during the game as we switched back to the “regular” coverage channel. The difference was amazing.)
In my book, I try to outline the steps you need to take to prepare your message for success. However, if you don’t prepare your staff and your business for that marketing message success, you’ll find yourself in the same situation Rex Grossman found himself in on the evening of February 4th. Even though the Bears were the “outdoor team” which should have given them the advantage over the Colts who call home the RCA dome home, they aren’t prepared. When their lack of preparation met the exceptionally well prepared Colts team… well, even an opening run TD couldn’t save them.
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