Revisiting the Sales Genie story

Thanks to Dennis Hatch in his article on Super Bowl Critics. In it, he proclaims that of all the Super Bowl ads, only Sales Genie’s had a chance of measurable success by their irresistable offer….

What I saw was another story…

If you’ve read my earlier posts, you’ll see that Sales Genie has been promising 100 free leads for quite some time now. The problem was that in order to get your “Free” leads, you had to provide a valid credit card.

THREE CHEERS for Sales Genie… because in Dennis’ article, he points out that you no longer need a credit card to claim your 100 free leads.

BRAVO SALES GENIE!

Obviously, someone at Info USA was paying attention to log files. Or maybe not….

Because today I got an email telling me that I had to “act soon” if I wanted to collect my free leads without giving up my credit card info.

I get putting a deadline on an offer… it raises response rates exponentially. What I don’t get is slapping the credit card info onto a free offer. EWWWW!!!!

It’s sleazy. It makes it look like Sales Genie is a lead GATHERING machine instead a lead SALES machine.

Posted by Kathy | Filed Under Super Bowl Advertising 

Comments

Got something to say?
Let the link love flow!

After 10 comments, comment links are followed (nofollow removed)

Please read my comments policy





  • Currently in Beta Testing:

    Everything You Need to Know About Business Blogging

    PLUS

    The 8 Week Blog Power Launch

    This step by step guide will take you from "I don't know nothing "bout blogging" to blogging pro in just 8 short weeks!


    Developed as a result of working with literally hundreds of blogs.


    These are not lessons on the "mechanics" of blogging... but rather a step by step course which covers essential blogging tools PLUS how to develop a blogging STRATEGY to create a successful blog.


    So far, one beta participant has seen blog traffic double and the blog's Alexa has dropped in half after just four weeks!


    Sign up below and  not only will you be notified when the typos are corrected and some of the concepts are clarified - but you'll also save 50% off the list price!
    Name
    Email


  • Technorati