Pricing Advertising: Learning the Code: BTA

This term is used for television and radio advertising. When you’re buying advertising, BTA stands for Best Time Available. Do not confuse BTA with ROS. ROS stands for RUN OF SCHEDULE.

While BTA means your ad will run during the BEST time available, ROS means your ads will run THROUGHOUT the schedule.

With BTA, if there are spots available during the morning drive, and morning drive is the best time on the station, then in theory, your ad will be placed in those spots.

With ROS, if there are 15 spots available in the morning drive slot, your 12 daily spot schedule will have a spot playing approximately every other hour. So your spot may be placed once or twice in morning drive, it will also air after midnight as well.

Posted by Kathy | Filed Under Beyond Marketing 

Comments

Got something to say?
Let the link love flow!

After 10 comments, comment links are followed (nofollow removed)

Please read my comments policy





  • Currently in Beta Testing:

    Everything You Need to Know About Business Blogging

    PLUS

    The 8 Week Blog Power Launch

    This step by step guide will take you from "I don't know nothing "bout blogging" to blogging pro in just 8 short weeks!


    Developed as a result of working with literally hundreds of blogs.


    These are not lessons on the "mechanics" of blogging... but rather a step by step course which covers essential blogging tools PLUS how to develop a blogging STRATEGY to create a successful blog.


    So far, one beta participant has seen blog traffic double and the blog's Alexa has dropped in half after just four weeks!


    Sign up below and  not only will you be notified when the typos are corrected and some of the concepts are clarified - but you'll also save 50% off the list price!
    Name
    Email


  • Technorati