Clearly Clever and Compelling Content

It’s a fine line that separates clearly clever creative content from content that is offensive and abusive.

Content that is clearly clever and creative easily rises above the cacophony that is modern media and creates a positive wave upon which a company can proudly ride to shore….and content that crosses that line frequently finds it too rises above the cacophony.

The reason the line is so fine…is because when you are creating clever and compelling content, you’re walking the edge.

When you look at messages that “went viral” you’ll usually find one of these four elements at work:

1. It’s odd… very odd. Never underestimate the value of “weird” in making an impact.
   Case in point… spongemonkeys and Quizno subs:
   
2. It’s only funny until someone gets hurt… then it’s freaking hilarious!
   Painful things either happening to OTHER people or SEEMING to happen to other people seems to be a crucial element in creating compelling content:
   
3. A little Bling Bling to catch the ladies’ eye…. impressive displays of courage, wealth, physical prowess or intelligence (or lack thereof) never fail to impress:
   
4. Current Events…. create content that speaks to the condition known as “here and now”…
   

If you need a step by step guide to creating truly effective marketing messages for your small business- pick up a copy of my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results.