Bad News For Monster And CareerBuilder Is Good News For Niche Boards reports “Hiring managers are moving their attention and budgets out of Monster.com and CareerBuilder and on to niche sites.”
Seems when hiring managers post jobs to the big boards such as Monster and Career Builder, they get deluged with resumes and finding qualified candidates from the deluge is a lot like finding a needle in a haystack.
According to Career Journal, hiring managers “say these so-called niche sites attract better-matching candidates than sites that list positions in a wide range of career fields and ZIP codes.”
It makes sense. Whether you’re advertising for candidates for an open position, or advertising for customers for your business, defining and targeting a niche market gets better results.
If you need a step by step guide to creating truly effective marketing messages for your small business- pick up a copy of my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results.
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