Google Trends: What you need to know

Google has just announced it’s latest tool Google Trends.

With Google Trends you can see which keywords are heating up in the search category and begin to create content that your users want to see. Now, Google Trends is a powerful tool, but in the search for Niche Marketing Greatness, you have to do a bit of digging to see if these keywords will deliver the audience you want visiting your site.

For example, the number one keyword today is "singer irene" … which if you’re wanting to reach fans of Singer Irene Gandi, (who is the first Italian singer to shoot her video in the alternate reality hang out Second Life), then it’s a GREAT keyword to target for you.

 If however, you’re speaking to the World of Warcraft crowd, then you’ll want to target the "wow patch 2.1.0 download"

Of course, being LISTED in the Google Trend listing is going to create a self feeding frenzy…. more people searching to see what’s out there while others blog to create content. Still, it’s a great tool you can use to see what people on the internet are seeking on any given day.

If you need a step by step guide to creating truly effective marketing messages for your small business- pick up a copy of my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results.