Ads that make you think….

The Accenture ads with Tiger Woods have Scot Herrick over at the Cube Rules blog thinking about his business. Scot writes:

Here’s the [Accenture ad] I’m reading now: a full page ad in Business Week showing Tiger with a driver and Accenture putting a line across his body that shows this:

|——————————|—————-| flexible 70% unbending 30%

Accenture’s ads have gotten them a mention in a blog…. and then another mention in this blog. And so the story goes. You don’t have to have the advertising budget of Accenture to accomplish this type of "viral" marketing…. just a blog with your posts is all you need to get started.

If you need a step by step guide to creating truly effective marketing messages for your small business- pick up a copy of my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results.