Advertising works: Open Wallet Confession

My Open Wallet is a fascinating blog where the author reveals (anonymously) her spending and saving habits. In her post : Rule 11 See No Evil, Hear No Evil she writes:

I don’t watch TV. I think this alone is a huge factor. If I don’t see something, I won’t want it. And let’s face it, advertising works. I can’t tell you how often I’ve had to grit my teeth and pass up buying a Swiffer– my brain tells me a regular mop or paper towel will do the job, but the commercials make the Swiffer look so much more fun!

The Swiffer ads DO make cleaning look like fun… and fun is a GREAT way to boost the bottom line!

I’ve been breaking this rule in my own business lately.  I’m selling blogging to my clients but I don’t present it as being "fun".  As a matter of fact, I present it as something they’ll have to work at to become proficient.   Maybe I should change my pitch.  My blogging metaphor has been, "Blogging is like exercise"…. maybe I should change it to "Blogging is like a party where you’ll meet new friends."

Posted by Kathy | Filed Under Beyond Marketing 

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