Getting your message to stand out in a crowded marketplace….

Carol Solomon on her Double Your Coaching Practice blog says it and makes it short, sweet and to the point:

With people crippled under the weight of so much information, you really need to stand out from the crowd.
What makes you different?
What are your unique skills?
You MUST be able to articulate this in your marketing materials and in your conversations with clients.

Whether you’re a coaching professional, a therapist  (Carol’s target audience), a CPA, a realtor or an attorney, these questions are ESSENTIAL to creating compelling marketing messages for your practice.

See, people are being bombarded with information each and every day.  In order to remain somewhat sane, they have to FILTER those incoming messages.  Just as the ride at the amusement park has a sign with a note, "You must be THIS tall to ride this ride"…. your wonderful brain has a similar filter which says, "You must be talking about THIS list of subjects before I’ll take notice!"

It’s scary for many service professionals to tightly target their audience and focus on a niche marketing message.  They want to make sure EVERYONE has the opportunity to hire them… however without tightly targeting a niche, they’ll find the phone rarely rings.  By tightly targeting your niche market, and creating messages that break through the filters of the mind… you CAN reach people who want and need what you’re offering!

Posted by Kathy | Filed Under Niche Marketing 

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