http://beyondnichemarketing.com/2007/10/16/keywords-and-copy-essential-elements-of-niche-marketing/ Creating Marketing Messages that Deliver Results Tue, 17 Apr 2012 16:53:15 +0000 hourly 1 http://wordpress.org/?v= http://beyondnichemarketing.com/2007/10/16/keywords-and-copy-essential-elements-of-niche-marketing/comment-page-1/#comment-73238 Custom Business Cards | PrintPlace.com Sat, 01 Nov 2008 00:11:00 +0000 http://beyondnichemarketing.com/2007/10/16/keywords-and-copy-essential-elements-of-niche-marketing/#comment-73238 It amazes me how many companies want “everyone” to be their target audience. That just won’t work, and close-minded (or else, balloons-in-the-sky minded) managers and business owners think that their product or service will be the one that appeals to everyone in the entire world. This is a great point about not writing for the search engines – that’s what marketers are doing nowadays because that is what their bosses think they want. It amazes me how many companies want “everyone” to be their target audience. That just won’t work, and close-minded (or else, balloons-in-the-sky minded) managers and business owners think that their product or service will be the one that appeals to everyone in the entire world. This is a great point about not writing for the search engines – that’s what marketers are doing nowadays because that is what their bosses think they want.

]]>