Comments on: The most Common Marketing Myth… (and how to avoid it) http://beyondnichemarketing.com/2007/11/26/the-most-common-marketing-myth-and-how-to-avoid-it/ Creating Marketing Messages that Deliver Results Tue, 17 Apr 2012 16:53:15 +0000 hourly 1 http://wordpress.org/?v= By: Jean http://beyondnichemarketing.com/2007/11/26/the-most-common-marketing-myth-and-how-to-avoid-it/comment-page-1/#comment-24979 Jean Tue, 27 Nov 2007 01:54:57 +0000 http://beyondnichemarketing.com/2007/11/26/the-most-common-marketing-myth-and-how-to-avoid-it/#comment-24979 What Kathy says is VERY true. Branding is not just something you decide to do. The Kolbrener branding organization warns you to think about these two questions: What claims can you make that you never fail to deliver on? What claims can you make that your target audience will believe? The key words here are "never fail to deliver" and "believe." If you can't answer these questions, forget "branding." Jean What Kathy says is VERY true. Branding is not just something you decide to do.
The Kolbrener branding organization warns you to think about these two questions:
What claims can you make that you never fail to deliver on? What claims can you make that your target audience will believe? The key words here are “never fail to deliver” and “believe.” If you can’t answer these questions, forget “branding.”

Jean

]]>