Sorry that I missed out on giving credit where credit is due! Thanks for inspiring those I cited with your list!

You’re right, perhaps “mindset” isn’t the most precise term. Maybe “mentality” fits better.

Marketing is, however, different from bookkeepping.

Bookkeeping, the function of keeping tabs and records of sales and expenses is a reactive business function.

Marketing is very much a pro-active function. It’s not a function that the business owner can easily delegate. In fact, if it’s viewed as a task to delegate, chances are, the firm’s marketing won’t be very effective.

The owner needs to assume marketing leadership and pro-actively blaze the path to grow. If the owner doesn’t set the vision, direction, and goals of his/her own company, who will the staff and his prospects follow?

That’s why it’s the number 1 biggest mistake. Too many business owners actually believe they can delegate it and go back to doing technical work where they feel more comfortable. Nothing limits the growth of a business more than this “mentality”.

Oh yeah… You’re right on the closing numbers blank answers. As a business owner, you got to watch, know, and test your marketing “numbers”. Here’s where a good bookkeeper comes in handy… the numbers give you the clues you need to make course adjustments as continue to pro-actively adjust the path towards your vision.