Sarah over at 37 Signals is inspired by a show on Fine Living called “Quit Your Job“. The show focuses on average people who left the “rat race” to pursue the joys of self employment.
“[These people] didn’t leave their careers to make millions, they just made a lateral change to a job that is more fulfilling and makes them happier.
Life is too short not to love what you do, and it’s much, much too short to wait around until someone hands you a billion dollars.”
One of the featured businesses is Pet Camp. According to the web site…
Pet Camp® has completely rethought the traditional boarding kennel. Since the beginning, one vision has shaped everything we do: what would our pets like?
In keeping with that vision, Pet Camp now offers two great adventures to choose from – our main campground for both dogs and cats and Cat Safari, our strictly-for-cats “outdoor” adventureland.
America’s love affair with their pets has increased exponentially during the past decade. Pet Camp’s founders Virginia Donohue and Mark Klaiman recognized that traditional “boarding” where a dog or cat is confined to a cage and allowed moderate breaks wasn’t good enough for people who think of their dog or cat as a member of the family. So they created a Pet Camp®… where … well, I’ll take it from their web site…
At Pet Camp®, your dog enjoys a heated, private run, comfortable bed, and tasty meals and snacks. We provide regular exercise in individual or group settings, as well as Very Individualized Playtime for that Very Important Pet.
Camp play areas and private runs are always clean and well ventilated with soothing music playing 24 hours a day. We dedicate ourselves to making sure your camper’s stay is comfortable, stimulating and safe. The biggest problem you’ll have is coaxing them to come home again!
This is a perfect example of a couple who “created” their own niche market. There are lots of options when it comes to boarding your pet in San Francisco… but there’s only one Pet Camp®.
Oh, and because the founders RECOGNIZE the emotional investment made by the humans who pay the bills… so they’ve created a blog where they feature “camper cameos”… so pet parents can see snapshots of the day’s activities via the web.
By putting slight “spin” on their services… and keeping their clients in mind… Virginia Donohue and Mark Klaiman have created their own niche market and can truly sing the praises of quitting your job and pursuing your passion.
If you need a step by step guide to creating truly effective marketing messages for your small business- pick up a copy of my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.