Comments on: Can You Really Do Your Own Marketing? http://beyondnichemarketing.com/2008/05/16/can-you-do-your-own-marketing/ Creating Marketing Messages that Deliver Results Tue, 17 Apr 2012 16:53:15 +0000 hourly 1 http://wordpress.org/?v= By: Ian Brodie | Consultant to Professional Services Firms http://beyondnichemarketing.com/2008/05/16/can-you-do-your-own-marketing/comment-page-1/#comment-74459 Ian Brodie | Consultant to Professional Services Firms Thu, 18 Dec 2008 02:12:47 +0000 http://beyondnichemarketing.com/?p=225#comment-74459 Lol - nice story. I've definitely been there where it feels like I'm the only one who really cares about the business. Sometimes though, it's not lack of caring that causes the person not to get "excited" about marketing their business - it's complacency. They feel that all that's needed are a few tweaks and they can get back to business as usual. So part of what we have to do is introduce them to reality. Ian Lol – nice story.

I’ve definitely been there where it feels like I’m the only one who really cares about the business. Sometimes though, it’s not lack of caring that causes the person not to get “excited” about marketing their business – it’s complacency. They feel that all that’s needed are a few tweaks and they can get back to business as usual.

So part of what we have to do is introduce them to reality.

Ian

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