Comments on: Advertising Today: Niche Marketing http://beyondnichemarketing.com/2008/05/21/advertising-today-niche-marketing/ Creating Marketing Messages that Deliver Results Thu, 02 Feb 2012 18:17:59 +0000 hourly 1 http://wordpress.org/?v= By: Kathy http://beyondnichemarketing.com/2008/05/21/advertising-today-niche-marketing/comment-page-1/#comment-56778 Kathy Thu, 29 May 2008 17:18:53 +0000 http://beyondnichemarketing.com/?p=229#comment-56778 THANK YOU!!! (I thought I might have been taking CRAZY pills!) People are still the same as they were 100 years ago... and as people, our attention is captured by things that speak to where we are and who we are. For example, when an advertisement appears that's talking about a retirement community, my ears don't perk up because I'm not anywhere NEAR ready for "retirement". However, talk about blogs and suddenly, I'm all ears. Advertising that doesn't make a target audience member's ears "perk up" has NEVER worked... either on the internet... or on television. THANK YOU!!! (I thought I might have been taking CRAZY pills!)

People are still the same as they were 100 years ago… and as people, our attention is captured by things that speak to where we are and who we are.

For example, when an advertisement appears that’s talking about a retirement community, my ears don’t perk up because I’m not anywhere NEAR ready for “retirement”. However, talk about blogs and suddenly, I’m all ears.

Advertising that doesn’t make a target audience member’s ears “perk up” has NEVER worked… either on the internet… or on television.

]]> By: Water Fountains Resource http://beyondnichemarketing.com/2008/05/21/advertising-today-niche-marketing/comment-page-1/#comment-56411 Water Fountains Resource Wed, 28 May 2008 06:02:36 +0000 http://beyondnichemarketing.com/?p=229#comment-56411 I really can't understand why people are under the impression that things have changed so much. The only thing that's changed has been the medium - in this case the internet. I really can’t understand why people are under the impression that things have changed so much. The only thing that’s changed has been the medium – in this case the internet.

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