Comments on: Branding and Blogging: Getting to Know you but Not ALL About You http://beyondnichemarketing.com/2008/05/28/branding-and-blogging-getting-to-know-you-but-not-all-about-you/ Creating Marketing Messages that Deliver Results Tue, 23 Feb 2010 00:40:00 +0000 hourly 1 By: Joy http://beyondnichemarketing.com/2008/05/28/branding-and-blogging-getting-to-know-you-but-not-all-about-you/comment-page-1/#comment-79603 Joy Sun, 07 Jun 2009 13:40:16 +0000 http://beyondnichemarketing.com/?p=235#comment-79603 A brand that defines itself narrowly and with detail. Examples include Starbucks, Ray-Ban, and Kleenex. Vague brand: A brand that defines itself via characteristics, emotions, and broad strokes. Examples include IBM (the new IBM), National Geographic, and Disney. As you develop your brand, try to think into the future to where you want to take it. I am not suggesting that you start off with a hard-to-control vague brand, but with proper planning, your move to a broader brand will be much simpler than if you try to do so with a specific brand. A brand that defines itself narrowly and with detail. Examples include Starbucks, Ray-Ban, and Kleenex.

Vague brand: A brand that defines itself via characteristics, emotions, and broad strokes. Examples include IBM (the new IBM), National Geographic, and Disney.

As you develop your brand, try to think into the future to where you want to take it. I am not suggesting that you start off with a hard-to-control vague brand, but with proper planning, your move to a broader brand will be much simpler than if you try to do so with a specific brand.

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