If you’re a small business owner, chances are you’ve searched for ideas for marketing your business using the internet. The internet can be the best place to find innovative marketing ideas… or it can be the worst.
Most of the innovative marketing ideas you’ll find on the internet are merely marketing tactics. The problem with marketing tactics is that they require a cohesive marketing strategy to be effective.
So begin with creating a marketing strategy. Your marketing strategy will revolve around delivering your marketing message to your target or niche audience. If you need help with this, pick up a copy of the book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results
Once you have your niche market in mind, then it’s time to begin searching for effective marketing tactics for your business. It’s amazing how natural and easy marketing can be when you keep your niche audience in mind as you search for ideas for marketing.
For example, if you know your niche market isn’t searching for solutions on the internet, then launching a blog is probably the WORST thing you can do to market your products or services. On the other hand, if your potential customers are searching for answers via the internet, then launching a blog would be a GREAT idea for marketing your business.
The key lies in knowing your target or niche market audience.