Funny Marketing Blunders: Flower of the Month

Funny Marketing Blunders File:

They say there’s no such thing as bad publicity, but is being featured as a “funny email to send to friends” really the best way to build your company’s image? You have to wonder if the message on this flower shop’s sign helped to sell more product. Even though this marketing blunder is more than 2 years old, I got the following funny email from my friend this morning:

I wonder if they come in different colors?

I wonder about the fragrance?

I wonder if it would help to put those preservative packets in the water?

I wonder if they bloom?

I wonder whether they would look better on the kitchen table or in the entry?

I wonder if they’re cheaper by the dozen?

I wonder if they come long-stemmed?

Captured at 115th and Allisonville Rd. in Fishers which is just North of Indianapolis.

The sign is real and was up for two hours before someone stopped and told them how to spell PEONIES!

Is there really no such thing as bad publicity? Is even the worst marketing effort still better than no marketing effort?

If you need a step by step guide to creating truly effective marketing messages for your small business- pick up a copy of my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results.