Comments on: The Six Biggest Marketing Mistakes (and How to Fix Them) http://beyondnichemarketing.com/2008/08/22/the-six-biggest-marketing-mistakes-and-how-to-fix-them/ Creating Marketing Messages that Deliver Results Thu, 02 Feb 2012 18:17:59 +0000 hourly 1 http://wordpress.org/?v= By: Graham Strong http://beyondnichemarketing.com/2008/08/22/the-six-biggest-marketing-mistakes-and-how-to-fix-them/comment-page-1/#comment-69883 Graham Strong Mon, 25 Aug 2008 21:35:18 +0000 http://beyondnichemarketing.com/?p=284#comment-69883 "It's not about your grass seed; it's about their lawn" - perfect! That's the best description I've heard contrasting features and benefits. I'd also like to add to #2 -- I've seen too many companies act like they have hype to believe in, just to try to persuade customers to try them. If they act like the big dog on the block, they think they'll be the big dog on the block. Although it is good to be confident and have a positive vision about where you want to go, you also need to be realistic enough to say that you are not there yet... ~Graham Graham Strongs last blog post..<a href="http://www.strongwhitepapers.com/blog/writing/find-and-replace-update/" rel="nofollow">Find and Replace - Update!</a> “It’s not about your grass seed; it’s about their lawn” – perfect! That’s the best description I’ve heard contrasting features and benefits.

I’d also like to add to #2 — I’ve seen too many companies act like they have hype to believe in, just to try to persuade customers to try them. If they act like the big dog on the block, they think they’ll be the big dog on the block. Although it is good to be confident and have a positive vision about where you want to go, you also need to be realistic enough to say that you are not there yet…

~Graham

Graham Strongs last blog post..Find and Replace – Update!

]]> By: Michelle http://beyondnichemarketing.com/2008/08/22/the-six-biggest-marketing-mistakes-and-how-to-fix-them/comment-page-1/#comment-69759 Michelle Fri, 22 Aug 2008 16:20:49 +0000 http://beyondnichemarketing.com/?p=284#comment-69759 These are some great tips. They all emphasize how important it is to focus on the consumer, not the business. The example in the first tip with Mike and David says it all. Reach your target audience, tell them what they want to hear, and you will be successful. These are some great tips. They all emphasize how important it is to focus on the consumer, not the business. The example in the first tip with Mike and David says it all. Reach your target audience, tell them what they want to hear, and you will be successful.

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