Comments on: Familiarity Breeds Business not Contempt http://beyondnichemarketing.com/2008/09/08/familiarity-breeds-business-not-contempt/ Creating Marketing Messages that Deliver Results Thu, 02 Feb 2012 18:17:59 +0000 hourly 1 http://wordpress.org/?v= By: Kathy http://beyondnichemarketing.com/2008/09/08/familiarity-breeds-business-not-contempt/comment-page-1/#comment-71277 Kathy Thu, 11 Sep 2008 21:15:50 +0000 http://beyondnichemarketing.com/?p=299#comment-71277 Glad you agree!!! You'd be surprised how much push back I used to get before I came up with the roofing example. Thanks for commenting!! Glad you agree!!! You’d be surprised how much push back I used to get before I came up with the roofing example.

Thanks for commenting!!

]]> By: Michelle http://beyondnichemarketing.com/2008/09/08/familiarity-breeds-business-not-contempt/comment-page-1/#comment-71276 Michelle Thu, 11 Sep 2008 21:08:05 +0000 http://beyondnichemarketing.com/?p=299#comment-71276 This roofing example illustrates your point perfectly. It is so important to constantly promote your brand. Even little things like always wearing a pin or carrying a bag with the name of your business on it will increase your brand visibility. Even if consumers are not sure exactly where they heard of your brand or what they heard about it, the familiarity of your brand will affect their decision. This roofing example illustrates your point perfectly. It is so important to constantly promote your brand. Even little things like always wearing a pin or carrying a bag with the name of your business on it will increase your brand visibility. Even if consumers are not sure exactly where they heard of your brand or what they heard about it, the familiarity of your brand will affect their decision.

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