Comments on: Internet Advertising and Marketing: Measuring Advertising Effectiveness

By: Say It So They Buy It

Say It So They Buy It — Tue, 09 Jun 2009 02:53:11 +0000

Perhaps one of the things this points out is that instead of ads (which don't build rapport with the reader), many folks would be better served by using links within the articles they write. We, the reader, feel a connection to the author and when a recommendation is made, we follow it. Better than a stand-alone ad any day! Best, Charles Seymour Jr twitter.com/UltimateWAHDads Say It So They Buy Its last blog post..Copywriting For Profit - Turning Your Words Into Gold

By: Kirsty Parker

Kirsty Parker — Fri, 20 Mar 2009 13:12:55 +0000

Very interesting blog, with this new media still growing the methods of accurate measurement are still undefined. This article on CEMP outlines some of the approaches to measuring advertisement effectiveness online as well as the limitations.

http://www.cemp.ac.uk/communities/interactivemedia/interactivemedia/can-the-effectiveness-of-online-campaigns-be-accurately-measured

By: Niche Marketing Techniques

Niche Marketing Techniques — Fri, 21 Nov 2008 06:38:32 +0000

You are spot on… measuring your advertising effectiveness is probably the single most important thing an internet marketer can do… Set It – Track It – Tweak It!