Comments on: How Advertising Works http://beyondnichemarketing.com/2008/10/27/how-advertising-works/ Creating Marketing Messages that Deliver Results Thu, 02 Feb 2012 18:17:59 +0000 hourly 1 http://wordpress.org/?v= By: christopher T http://beyondnichemarketing.com/2008/10/27/how-advertising-works/comment-page-1/#comment-74975 christopher T Tue, 20 Jan 2009 15:19:39 +0000 http://beyondnichemarketing.com/?p=304#comment-74975 great article, but i do agree with one of the other writer that google ad words are getting worse. great article, but i do agree with one of the other writer that google ad words are getting worse.

]]> By: Kathy http://beyondnichemarketing.com/2008/10/27/how-advertising-works/comment-page-1/#comment-73263 Kathy Sat, 01 Nov 2008 21:06:10 +0000 http://beyondnichemarketing.com/?p=304#comment-73263 Adwords has gotten incredibly complex AND EXPENSIVE. @Print Place: Feel free to use that story! It's a goodie, isn't it? Adwords has gotten incredibly complex AND EXPENSIVE.

@Print Place:

Feel free to use that story! It’s a goodie, isn’t it?

]]> By: PrintPlace.com http://beyondnichemarketing.com/2008/10/27/how-advertising-works/comment-page-1/#comment-73200 PrintPlace.com Thu, 30 Oct 2008 22:25:33 +0000 http://beyondnichemarketing.com/?p=304#comment-73200 I like that story! Mind if I use it the next time I encounter someone who says advertising doesn’t work? I think giving away something for free is a viable advertising strategy, as long as you target customers who have shopped with you before. Victoria’s Secret does it, and I’m a customer of theirs who says it works! Even though I don’t have to buy something to get the free item, I still feel like I should, and I usually do! I like that story! Mind if I use it the next time I encounter someone who says advertising doesn’t work? I think giving away something for free is a viable advertising strategy, as long as you target customers who have shopped with you before. Victoria’s Secret does it, and I’m a customer of theirs who says it works! Even though I don’t have to buy something to get the free item, I still feel like I should, and I usually do!

]]> By: What Would You Say? http://beyondnichemarketing.com/2008/10/27/how-advertising-works/comment-page-1/#comment-73199 What Would You Say? Thu, 30 Oct 2008 22:24:50 +0000 http://beyondnichemarketing.com/?p=304#comment-73199 <strong>Using Traditional Advertising Over Google AdWords...</strong> I don’t have anything against Google, per se, but its AdWords program is getting worse. People just aren’t making more than beans off of most of their AdWords ads. When it first started it was easy, but now it’s gotten complicated and people aren... Using Traditional Advertising Over Google AdWords…

I don’t have anything against Google, per se, but its AdWords program is getting worse. People just aren’t making more than beans off of most of their AdWords ads. When it first started it was easy, but now it’s gotten complicated and people aren…

]]> By: Kathy http://beyondnichemarketing.com/2008/10/27/how-advertising-works/comment-page-1/#comment-73189 Kathy Thu, 30 Oct 2008 12:53:38 +0000 http://beyondnichemarketing.com/?p=304#comment-73189 Graham, Well, advertising SHOULDN'T be "all things to all people". That's the point! If you try to construct your advertising to be all things to all people, then no one will "tune in". If however, you "target" your advertising to SPEAK directly to you target customer - AH! MAGIC!!! Graham,

Well, advertising SHOULDN’T be “all things to all people”. That’s the point!

If you try to construct your advertising to be all things to all people, then no one will “tune in”.

If however, you “target” your advertising to SPEAK directly to you target customer – AH! MAGIC!!!

]]> By: Graham Strong http://beyondnichemarketing.com/2008/10/27/how-advertising-works/comment-page-1/#comment-73173 Graham Strong Wed, 29 Oct 2008 17:05:01 +0000 http://beyondnichemarketing.com/?p=304#comment-73173 Hi Kathy, I love those quotes -- I never really thought of it that way before. Of course the problem with advertising is that it has to be all things to all people, whereas face-to-face marketing also allows you to qualify leads and find out what is wrong with the marketing message much faster. That's what makes target marketing so important, I think. The more you can hone a message to your "typical" customer, the more likely you will speak to him or her at your level. Just like a sales person may do naturally... ~Graham Hi Kathy,

I love those quotes — I never really thought of it that way before. Of course the problem with advertising is that it has to be all things to all people, whereas face-to-face marketing also allows you to qualify leads and find out what is wrong with the marketing message much faster.

That’s what makes target marketing so important, I think. The more you can hone a message to your “typical” customer, the more likely you will speak to him or her at your level.

Just like a sales person may do naturally…

~Graham

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