Comments on: Speaking the language to create effective advertising messages http://beyondnichemarketing.com/2009/04/21/speaking-the-language-effective-advertising/ Creating Marketing Messages that Deliver Results Tue, 17 Apr 2012 16:53:15 +0000 hourly 1 http://wordpress.org/?v= By: Tim Andren http://beyondnichemarketing.com/2009/04/21/speaking-the-language-effective-advertising/comment-page-1/#comment-77481 Tim Andren Tue, 21 Apr 2009 15:29:04 +0000 http://beyondnichemarketing.com/?p=433#comment-77481 Nice one Kathy. Great marketers are obsessed with communication, whether it be visual, audio, etc. You're spot on in describing the difference between speaking and communicating. In order to understand the audience, to listen first is a powerful tool. Your audience will tell you how they need to be communicated to. This will help separate the messages and opportunities in the case of your mothers example. <abbr><em>Tim Andrens last blog post..<a href="http://feedproxy.google.com/~r/TimAndren-TheSmallBizNerd/~3/4LfdFlZmuXo/adapt-or-perish.html" rel="nofollow">Adapt or perish</a></em></abbr> Nice one Kathy. Great marketers are obsessed with communication, whether it be visual, audio, etc. You’re spot on in describing the difference between speaking and communicating. In order to understand the audience, to listen first is a powerful tool. Your audience will tell you how they need to be communicated to. This will help separate the messages and opportunities in the case of your mothers example.

Tim Andrens last blog post..Adapt or perish

]]>