Comments on: KFC Coupon Disaster: The Power of Unlimited and Free http://beyondnichemarketing.com/2009/05/09/kfc-coupon-disaster/ Creating Marketing Messages that Deliver Results Tue, 23 Feb 2010 00:40:00 +0000 hourly 1 By: You’re too busy. : r-view http://beyondnichemarketing.com/2009/05/09/kfc-coupon-disaster/comment-page-1/#comment-88877 You’re too busy. : r-view Tue, 23 Feb 2010 00:40:00 +0000 http://beyondnichemarketing.com/?p=437#comment-88877 [...] It seems as if this is just one more way the first decade of the millennium was a failure. As the Great Recession bore down on business, busy moved from pervasive to pandemic, leaving marketing and communications especially ravaged. Digital and mobile messaging are of course the lead catalysts, and the result can be catastrophic for brands. If you don’t recall KFC’s coupon debacle this article recounts the disaster. [...] [...] It seems as if this is just one more way the first decade of the millennium was a failure. As the Great Recession bore down on business, busy moved from pervasive to pandemic, leaving marketing and communications especially ravaged. Digital and mobile messaging are of course the lead catalysts, and the result can be catastrophic for brands. If you don’t recall KFC’s coupon debacle this article recounts the disaster. [...] ]]> By: Facebook Fan Pages – Ask WIIFM http://beyondnichemarketing.com/2009/05/09/kfc-coupon-disaster/comment-page-1/#comment-83762 Facebook Fan Pages – Ask WIIFM Thu, 01 Oct 2009 17:08:03 +0000 http://beyondnichemarketing.com/?p=437#comment-83762 [...] Page is FREE.  Great – free is great – when there’s value. KFC discovered that free is a powerful marketing incentive – but it’s a disaster when you offer free without [...] [...] Page is FREE.  Great – free is great – when there’s value. KFC discovered that free is a powerful marketing incentive – but it’s a disaster when you offer free without [...] ]]> By: Back to Marketing Basics « The Secret Diary of a Bonafide Marketing Genius http://beyondnichemarketing.com/2009/05/09/kfc-coupon-disaster/comment-page-1/#comment-79743 Back to Marketing Basics « The Secret Diary of a Bonafide Marketing Genius Fri, 12 Jun 2009 16:10:35 +0000 http://beyondnichemarketing.com/?p=437#comment-79743 [...] Dear Diary, Is it me or does it seem like a lot of marketers have lost their way lately? [...] [...] Dear Diary, Is it me or does it seem like a lot of marketers have lost their way lately? [...] ]]> By: Kathy http://beyondnichemarketing.com/2009/05/09/kfc-coupon-disaster/comment-page-1/#comment-79260 Kathy Thu, 28 May 2009 21:09:06 +0000 http://beyondnichemarketing.com/?p=437#comment-79260 Tim - you're right on target with your assessment of the pendulum. It's most definitely swinging far and probably has even further to go. Tim – you’re right on target with your assessment of the pendulum. It’s most definitely swinging far and probably has even further to go.

]]> By: Tim Andren http://beyondnichemarketing.com/2009/05/09/kfc-coupon-disaster/comment-page-1/#comment-79209 Tim Andren Wed, 27 May 2009 18:03:08 +0000 http://beyondnichemarketing.com/?p=437#comment-79209 The free argument is going to get louder and louder with Chris Anderson's new book 'Free: The Future of a Radical Price' coming out. The pendulum always swings too far one way or the other, and right now we're deeply into the freemium territory. Things will shift back once cloud computing is figured out IMO. The free argument is going to get louder and louder with Chris Anderson’s new book ‘Free: The Future of a Radical Price’ coming out. The pendulum always swings too far one way or the other, and right now we’re deeply into the freemium territory. Things will shift back once cloud computing is figured out IMO.

]]> By: Ninah http://beyondnichemarketing.com/2009/05/09/kfc-coupon-disaster/comment-page-1/#comment-79025 Ninah Sat, 23 May 2009 14:10:42 +0000 http://beyondnichemarketing.com/?p=437#comment-79025 Yikes. This post really hit me right on the eye. I offer articles for free but now I'm wondering if I'm giving too much for nothing at all. Your post is making me think twice about my current venture. Excellent post by the way. Very well explained. Yikes. This post really hit me right on the eye. I offer articles for free but now I’m wondering if I’m giving too much for nothing at all. Your post is making me think twice about my current venture.

Excellent post by the way. Very well explained.

]]> By: sajae http://beyondnichemarketing.com/2009/05/09/kfc-coupon-disaster/comment-page-1/#comment-78979 sajae Fri, 22 May 2009 15:35:25 +0000 http://beyondnichemarketing.com/?p=437#comment-78979 I'm with you. I love KFC although their chicken is too greasy! LOL I think they are just trying to experiement with different labels and branding, which is not really a bad thing if you do it right. I’m with you. I love KFC although their chicken is too greasy! LOL I think they are just trying to experiement with different labels and branding, which is not really a bad thing if you do it right.

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