Comments on: KFC Coupon Disaster: The Power of Unlimited and Free

By: You’re too busy. | Riggs Partners

You’re too busy. | Riggs Partners — Fri, 24 Sep 2010 21:45:28 +0000

[...] It seems as if this is just one more way the first decade of the millennium was a failure. As the Great Recession bore down on business, busy moved from pervasive to pandemic, leaving marketing and communications especially ravaged. Digital and mobile messaging are of course the lead catalysts, and the result can be catastrophic for brands. If you don’t recall KFC’s coupon debacle this article recounts the disaster. [...]

By: Mark

Mark — Tue, 07 Sep 2010 15:11:18 +0000

There are ways they could have controlled it on the web. They would have just needed to have provided some sort of coupon code.
Mark´s last [type] ..Used Cars Holding Their Values

By: You’re too busy. : r-view

You’re too busy. : r-view — Tue, 23 Feb 2010 00:40:00 +0000

By: Facebook Fan Pages – Ask WIIFM

Facebook Fan Pages – Ask WIIFM — Thu, 01 Oct 2009 17:08:03 +0000

[...] Page is FREE. Great – free is great – when there’s value. KFC discovered that free is a powerful marketing incentive – but it’s a disaster when you offer free without [...]

By: Back to Marketing Basics « The Secret Diary of a Bonafide Marketing Genius

Back to Marketing Basics « The Secret Diary of a Bonafide Marketing Genius — Fri, 12 Jun 2009 16:10:35 +0000

[...] Dear Diary, Is it me or does it seem like a lot of marketers have lost their way lately? [...]

By: Kathy

Kathy — Thu, 28 May 2009 21:09:06 +0000

Tim – you’re right on target with your assessment of the pendulum. It’s most definitely swinging far and probably has even further to go.

By: Tim Andren

Tim Andren — Wed, 27 May 2009 18:03:08 +0000

The free argument is going to get louder and louder with Chris Anderson’s new book ‘Free: The Future of a Radical Price’ coming out. The pendulum always swings too far one way or the other, and right now we’re deeply into the freemium territory. Things will shift back once cloud computing is figured out IMO.

By: Ninah

Ninah — Sat, 23 May 2009 14:10:42 +0000

Yikes. This post really hit me right on the eye. I offer articles for free but now I’m wondering if I’m giving too much for nothing at all. Your post is making me think twice about my current venture.

Excellent post by the way. Very well explained.

By: sajae

sajae — Fri, 22 May 2009 15:35:25 +0000

I’m with you. I love KFC although their chicken is too greasy! LOL I think they are just trying to experiement with different labels and branding, which is not really a bad thing if you do it right.