Comments on: Niche Marketing Strategy for Small Business Owners

By: Anna

Anna — Wed, 28 Jul 2010 19:23:44 +0000

I agree. Thanks for posting it is so refreshing to find a blog with similar thoughts to my own.

Best Wishes,

Anna

By: Kathy

Kathy — Mon, 20 Jul 2009 20:05:04 +0000

Great example!!! However, it’s important to recognize that if you haven’t defined your “niche” market then you won’t recognize the opportunity of partnering with the guy who makes waffles – and wants to branch out into making waffle cones.

Partnering is a valuable business practice – but it’s ESSENTIAL that you know: a) Who your target customers are and B) what problems/goals/desires YOUR product or service is targeting.

In the case of your ice cream customers – you’re providing the tasty ice cream – and you recognize that maybe they’d rather EAT a cone than wash a bowl.

By: Ed

Ed — Sat, 18 Jul 2009 06:03:18 +0000

What about cross-niche partnering. A vague example is selling ice cream, that's your expertise, partner up with the person selling cones. Now you become a resource to customers and other suppliers. .-= Ed´s last blog ..Composing Music Online updated Fri Jul 17 2009 7:16 pm CDT =-.

By: Kathy

Kathy — Thu, 25 Jun 2009 12:26:57 +0000

That’s a GREAT example of a tightly targeted niche market!!! Thanks for sharing!!!

By: Dr. Jean Murray

Dr. Jean Murray — Tue, 16 Jun 2009 01:37:32 +0000

Just for another example – I know a business organizer who helps families with an autistic child. She helps the child and the family get to a more orderly and sane home environment to help everyone. Another great niche!