In the 4 Step Easy Success Formula for Advertising your Business on Facebook you saw how easy it is to advertise your business on Facebook’s network. However, advertising is just one way to use Facebook to market your business.
Before you go any further – you should first create a page on Facebook for your business. Before you can create a page – you must first create a personal profile. Even if you’re an independent professional don’t use your profile page as your business presence on Facebook.
Once you have a profile, sign into your account and then click here to get started creating your page on Facebook.
Getting Users to “Like” your Business
Once you have a page, the next step is getting users to “like” your business. The famous “like” button is a great tool to use to market your business on Facebook. When Facebook users “like” your business page on Facebook – their “recommendation” will appear to others in their network when they see your ad or your page. Visitors will also be able to see how many other people have “liked” your business profile.
Remember, the authentic act of hitting the LIKE button on Facebook is one of almost heroic proportions. People who “like” your page will carry that with them wherever they do online.
So what can you do to get Facebook users to “like” your page?
Studies have shown that a majority of users “like” a business to get access to discounts and special offers. So – you need to be sure to offer a special discount or offer for people who use that beloved “like” button.
Again – it’s time to revisited your niche marketing strategy to create that compelling offer which causes members of your tightly defined niche market to hit the “like” button.
Reward and Respect Those Who Like Your Business
Not only should you reward those people who honor your business with a click of the “Like” button – but you should also RESPECT their decision as well.
One reason Facebook has remained popular with users – while its predecessor MySpace continues to spiral into oblivion – is that Facebook offers users the ability to “mute” what appears when they log into their account.
Many, many businesses forget about this Facebook feature and begin pummeling their new Facebook friends with a torrent of “calls to action”. The hard closing sales techniques used by some Facebook marketers has caused many Facebook savvy users to think twice about hitting the “Like” button.
Remember – once users have “liked” your business they can also choose to “unlike” it just as easily. Not only that – but you’ve got to keep giving them reasons to come back to your page – and to share what’s there with their friends.
Creating special offers for your Facebook “fans” is probably the most profitable way to use Facebook to market your business however, it’s just the beginning.
The key to successfully using Facebook to market your business begins with getting to know everything you can about members of your niche market. If you don’t know them – you can’t create compelling content for them – it’s that simple.