One of the most POPULAR bits of “marketing wisdom” dispensed by marketing gurus to business owners is:
IDENTIFY YOUR NICHE MARKET
When you target everyone with your marketing messages, you reach no one!
Identifying your niche market plays a HUGE role in advertising success. Niche marketing is simply identifying a target audience. Once you’ve identified your target audience, then you create your content with those people in mind.
When you target a specific audience, you can create messages that break through the clutter.
Identifying your niche market is the first step in crafting a Content Marketing Strategy.
The idea behind content marketing is simple. Create content that brings potential customers to your website. Share valuable information with them. Educate them. Inform them. Help them. They’ll respond by not only buying your products, but telling their friends about your business as well.
In order to create content that connects, you have to identify a target audience. The content that connects with a male college student is dramatically different than the content that connects with a stay at home father of three.
After working with literally HUNDREDS of small business owners, I got tired of repeating myself. So, I wrote a book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results. I was surprised to learn that it’s now required reading in business courses at a world renown chiropractic school.
The book walks you step by step through the process of choosing a niche market. Then, it shows you not only how to create compelling and selling messages but also how to deliver those messages no matter WHAT media mix you use.