Comments on: Advertising & You

By: Overcome Business Fear of Sharing

Overcome Business Fear of Sharing — Tue, 27 Apr 2010 12:22:05 +0000

[...] knowledge professionals are engaged in making what Neil Rackham defines as “The Major Sale“. Major sales require a large investment of either time, energy or money. Major sales [...]

By: Easy Author Websites » If an Author Who is Considered a Rock Star of the Internet Needs A Blog to Promote His Book- So Do You!

Wed, 23 Jul 2008 12:45:53 +0000

[...] When I first published my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results I thought books were Minor Sale transactions. However, it didn’t take me long to realize that a book buyer expects to form a relationship with the author. The book buyer anticipates spending valuable time with the author and as a result, even though the cost is minimal, book buying definitely qualifies as a Major Sale. [...]

By: Your B2B Niche Marketing Strategy | Beyond Niche Marketing

Your B2B Niche Marketing Strategy | Beyond Niche Marketing — Mon, 23 Jun 2008 16:51:30 +0000

[...] Advertising & You [...]

By: Watch That Message You’re Sending… | Beyond Niche Marketing

Watch That Message You’re Sending… | Beyond Niche Marketing — Fri, 09 May 2008 17:41:22 +0000

[...] Advertising and the Major Sale [...]

By: Marketing Tactics vs Marketing Strategy : Beyond Niche Marketing

Marketing Tactics vs Marketing Strategy : Beyond Niche Marketing — Mon, 28 Apr 2008 15:05:16 +0000

[...] Advertising and the Major Sale [...]