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	<title>Beyond Niche Marketing &#187; Ad Speak 101</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Marketing Magic and &#8220;Selling&#8221; Copy</title>
		<link>http://beyondnichemarketing.com/2010/06/01/marketing-magic-selling-copy/</link>
		<comments>http://beyondnichemarketing.com/2010/06/01/marketing-magic-selling-copy/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 15:18:30 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Ad Speak 101]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=516</guid>
		<description><![CDATA[I&#8217;m in the middle of working with a very frustrating client who thinks that there is some way to wave a magic wand and instantly create magical &#8220;selling copy&#8221;.  My client hasn&#8217;t voiced this in so many words &#8211; but rather it&#8217;s been the underlying theme of our interactions. This client is like many small [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Good and the Bad of Online Advertising</title>
		<link>http://beyondnichemarketing.com/2008/07/29/the-good-and-the-bad-of-online-advertising/</link>
		<comments>http://beyondnichemarketing.com/2008/07/29/the-good-and-the-bad-of-online-advertising/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 18:20:46 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Ad Speak 101]]></category>
		<category><![CDATA[Advertising Online]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[The Good and the Bad of Online Advertising]]></category>

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		<description><![CDATA[In everything in life, there are positive s and negatives. The &#8220;Ben Franklin&#8221; method of decision making includes listing the negatives of a decision on one side and the positives on the other side. Whichever column had more entries, according to Franklin, was the &#8220;right&#8221; decision. In deciding whether or not to advertise your business [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Ad Speak Admonition #1: Words are nothing when not followed by action</title>
		<link>http://beyondnichemarketing.com/2008/03/03/ad-speak-admonition-1-words-are-nothing-when-not-followed-by-action/</link>
		<comments>http://beyondnichemarketing.com/2008/03/03/ad-speak-admonition-1-words-are-nothing-when-not-followed-by-action/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 12:45:52 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Ad Speak 101]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[retraining]]></category>
		<category><![CDATA[sbux]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/03/03/ad-speak-admonition-1-words-are-nothing-when-not-followed-by-action/</guid>
		<description><![CDATA[It doesn&#8217;t matter if it&#8217;s media attention for which you are paying (a.k.a. advertising) or media attention for which your company has not paid for but rather &#8220;earned&#8221; (a.k.a. Public Relations or PR)&#8230;. WORDS ARE NOTHING WITHOUT ACTION. Take for example, the recent 4-hour shut down instituted by Starbucks in the name of &#8220;nationwide company [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Ad Waste and Marketing Speak</title>
		<link>http://beyondnichemarketing.com/2007/05/07/finding-your-niche/</link>
		<comments>http://beyondnichemarketing.com/2007/05/07/finding-your-niche/#comments</comments>
		<pubDate>Mon, 07 May 2007 13:40:03 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Ad Speak 101]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/05/07/finding-your-niche/</guid>
		<description><![CDATA[I recently wrote about the experience of re-entering the &#8220;Ad Speak&#8221; waters after a full 10 days of going cold turkey. 10 days of abstinence from Ad Speak has helped me to &#8220;reconnect&#8221; with the average small business owner. You know, the one who speaks DIRECTLY with his/her ad rep. The business owner who has [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Transmedia Engagement</title>
		<link>http://beyondnichemarketing.com/2007/05/05/transmedia-engagement/</link>
		<comments>http://beyondnichemarketing.com/2007/05/05/transmedia-engagement/#comments</comments>
		<pubDate>Sun, 06 May 2007 01:26:27 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Ad Speak 101]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/05/05/transmedia-engagement/</guid>
		<description><![CDATA[I spent last week traveling, so as a result didn&#8217;t have the time to devote to staying current with my favorite &#8220;Ad Speak&#8221; blogs. So when I saw that IMedia Connection had a post on &#8220;The Matrix&#8221; Guide to Brand-Building: Neomarketing &#38; Transmedia Engagement&#8221; I felt compelled to click. After all, we had passed the [...]]]></description>
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