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	<title>Beyond Niche Marketing &#187; Super Bowl Advertising</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Is Google&#8217;s Ad a Great Superbowl Commercial?</title>
		<link>http://beyondnichemarketing.com/2010/02/09/a-great-superbowl-commercial/</link>
		<comments>http://beyondnichemarketing.com/2010/02/09/a-great-superbowl-commercial/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 15:46:50 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Super Bowl Advertising]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[advertising and marketing for small business owners]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=480</guid>
		<description><![CDATA[There&#8217;s one day out of the year where advertisers suit up and trot out their best work&#8230; the Superbowl.  This is where the advertiser ponies up Big Bucks (a 30 second ad during the 2010 Superbowl cost over $3 million&#8230; and that doesn&#8217;t include production costs) to reach the 90 million plus viewers who gather [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Advertising Today: Niche Marketing</title>
		<link>http://beyondnichemarketing.com/2008/05/21/advertising-today-niche-marketing/</link>
		<comments>http://beyondnichemarketing.com/2008/05/21/advertising-today-niche-marketing/#comments</comments>
		<pubDate>Wed, 21 May 2008 16:44:06 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Super Bowl Advertising]]></category>
		<category><![CDATA[advertising today]]></category>
		<category><![CDATA[advertising today niche marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=229</guid>
		<description><![CDATA[I love it when 20 somethings write about how &#8220;advertising today&#8221; is somehow different than advertising at any other point in history. They write like ads never failed before the turn of the millennium. They seem to think that the practice of niche marketing began shortly after Al Gore invented the internet. The internet hasn&#8217;t [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/05/21/advertising-today-niche-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Advertisers phoning it in on Superbowl XLII</title>
		<link>http://beyondnichemarketing.com/2008/02/05/advertisers-phoning-it-in-on-superbowl-xlii/</link>
		<comments>http://beyondnichemarketing.com/2008/02/05/advertisers-phoning-it-in-on-superbowl-xlii/#comments</comments>
		<pubDate>Tue, 05 Feb 2008 19:58:54 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Super Bowl Advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/02/05/advertisers-phoning-it-in-on-superbowl-xlii/</guid>
		<description><![CDATA[You&#8217;ll notice Superbowl XLII didn&#8217;t generate much &#34;buzz&#34; about the advertising this year.&#160; The spots were dull and boring&#8230;. almost as if everyone was just&#160; &#34;phoning it in&#34;.&#160; After all&#8230; the outcome was inevitable if you listened to the &#34;experts&#34;.&#160; No one was expected to watch the massacre!&#160; Why even bother playing the game&#8230;. just [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/02/05/advertisers-phoning-it-in-on-superbowl-xlii/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Revisiting the Sales Genie story</title>
		<link>http://beyondnichemarketing.com/2007/02/26/revisiting-the-sales-genie-story/</link>
		<comments>http://beyondnichemarketing.com/2007/02/26/revisiting-the-sales-genie-story/#comments</comments>
		<pubDate>Mon, 26 Feb 2007 14:31:17 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Super Bowl Advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/02/26/revisiting-the-sales-genie-story/</guid>
		<description><![CDATA[Thanks to Dennis Hatch in his article on Super Bowl Critics. In it, he proclaims that of all the Super Bowl ads, only Sales Genie&#8217;s had a chance of measurable success by their irresistable offer&#8230;. What I saw was another story&#8230; If you&#8217;ve read my earlier posts, you&#8217;ll see that Sales Genie has been promising [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The value of a Niche</title>
		<link>http://beyondnichemarketing.com/2007/02/01/the-value-of-a-niche/</link>
		<comments>http://beyondnichemarketing.com/2007/02/01/the-value-of-a-niche/#comments</comments>
		<pubDate>Thu, 01 Feb 2007 18:11:41 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Super Bowl Advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/02/01/the-value-of-a-niche/</guid>
		<description><![CDATA[Sorry, but I have Colts on the brain this week. So do alot of other Hoosiers and even some who don&#8217;t call Indiana home. You could say that Colts fans are an ideal definition of a niche market and one where geographical location plays less of a role than you might imagine. Brain Gardner is [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2007/02/01/the-value-of-a-niche/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sales Genie&#8217;s Super Bowl XLI Gamble</title>
		<link>http://beyondnichemarketing.com/2007/01/30/sales-genies-super-bowl-xli-gamble/</link>
		<comments>http://beyondnichemarketing.com/2007/01/30/sales-genies-super-bowl-xli-gamble/#comments</comments>
		<pubDate>Tue, 30 Jan 2007 17:04:59 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Super Bowl Advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/01/30/sales-genies-super-bowl-xli-gamble/</guid>
		<description><![CDATA[Sales Genie has stuck their neck out and taken a big leap of faith by advertising during Super Bowl XLI. They&#8217;ve signed up to pay over $8000 per second to air their ad. If their ad is compelling and their message hits home, their gamble will pay off by encouraging hundreds of thousands of visitors [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You&#8217;re spending how much to run an ad during the Super Bowl?</title>
		<link>http://beyondnichemarketing.com/2007/01/27/youre-spending-how-much-to-run-an-ad-during-the-super-bowl/</link>
		<comments>http://beyondnichemarketing.com/2007/01/27/youre-spending-how-much-to-run-an-ad-during-the-super-bowl/#comments</comments>
		<pubDate>Sat, 27 Jan 2007 16:33:09 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Super Bowl Advertising]]></category>
		<category><![CDATA[What's up with that advertising?]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/01/27/youre-spending-how-much-to-run-an-ad-during-the-super-bowl/</guid>
		<description><![CDATA[In an article at CNN Money titled, &#8220;Are Super Bowl ads worth the money? With a 30-second spot said to cost as much as $2.6 million, some question the wisdom of advertising during the Super Bowl.&#8221; Paul R. La Monica tackles the pros and cons of spending several million dollars (don&#8217;t forget production costs for [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2007/01/27/youre-spending-how-much-to-run-an-ad-during-the-super-bowl/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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