<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Beyond Niche Marketing &#187; What&#8217;s up with that advertising?</title>
	<atom:link href="http://beyondnichemarketing.com/category/advertising-20/whats-up-with-that-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
	<lastBuildDate>Fri, 09 Sep 2011 16:23:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
		<item>
		<title>Hidden Secret to Buzz Marketing and Free PR: Offend Someone</title>
		<link>http://beyondnichemarketing.com/2008/07/25/secret-buzz-marketing-free-pr/</link>
		<comments>http://beyondnichemarketing.com/2008/07/25/secret-buzz-marketing-free-pr/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 10:48:32 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[What's up with that advertising?]]></category>
		<category><![CDATA[advertising strategy]]></category>
		<category><![CDATA[BMW Offensive Ad]]></category>
		<category><![CDATA[building buzz]]></category>
		<category><![CDATA[buzz words]]></category>
		<category><![CDATA[free PR]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=268</guid>
		<description><![CDATA[Looking for a way to build a buzz marketing campaign and get a lot of free PR &#8211; be offensive. The secret to creating a buzz marketing campaign that generates BOATLOADS of free PR is to really p*ss in someone&#8217;s Cheerios. If you&#8217;re like most advertisers, you&#8217;ve been wasting your time being &#8220;nice&#8221; and trying [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/07/25/secret-buzz-marketing-free-pr/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Funny Marketing Blunders: Flower of the Month</title>
		<link>http://beyondnichemarketing.com/2008/06/16/marketing-blunders-funny/</link>
		<comments>http://beyondnichemarketing.com/2008/06/16/marketing-blunders-funny/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 11:55:36 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[What's up with that advertising?]]></category>
		<category><![CDATA[funny commercials]]></category>
		<category><![CDATA[funny email things]]></category>
		<category><![CDATA[funny emails to send friends]]></category>
		<category><![CDATA[marketing blunders funny]]></category>
		<category><![CDATA[pictures of advertising mistakes]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=251</guid>
		<description><![CDATA[Funny Marketing Blunders File: They say there&#8217;s no such thing as bad publicity, but is being featured as a &#8220;funny email to send to friends&#8221; really the best way to build your company&#8217;s image? You have to wonder if the message on this flower shop&#8217;s sign helped to sell more product. Even though this marketing [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/06/16/marketing-blunders-funny/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How do they expect to stay in business when they treat their customers like this?</title>
		<link>http://beyondnichemarketing.com/2007/07/29/how-do-they-expect-to-stay-in-business-when-they-treat-their-customers-like-this/</link>
		<comments>http://beyondnichemarketing.com/2007/07/29/how-do-they-expect-to-stay-in-business-when-they-treat-their-customers-like-this/#comments</comments>
		<pubDate>Mon, 30 Jul 2007 02:46:36 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[What's up with that advertising?]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/07/29/how-do-they-expect-to-stay-in-business-when-they-treat-their-customers-like-this/</guid>
		<description><![CDATA[Two years ago this week, I purchased a brand new Dodge Grand Caravan SXT from Charlie&#8217;s Dodge in Fort Pierce, Florida.&#160; I purchased the van from a lovely young woman whose tenure at the dealership was fleeting&#8230;. obviously Charlie&#8217;s Dodge in Fort Pierce, Florida had no room in the company for someone who treated customers [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2007/07/29/how-do-they-expect-to-stay-in-business-when-they-treat-their-customers-like-this/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Compelling Goes Horribly Awry&#8230;ATHF</title>
		<link>http://beyondnichemarketing.com/2007/04/04/when-compelling-goes-horribly-awryathf/</link>
		<comments>http://beyondnichemarketing.com/2007/04/04/when-compelling-goes-horribly-awryathf/#comments</comments>
		<pubDate>Wed, 04 Apr 2007 21:38:00 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Clearly Clever Creative]]></category>
		<category><![CDATA[What's up with that advertising?]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/04/04/when-compelling-goes-horribly-awryathf/</guid>
		<description><![CDATA[I&#8217;ve talked about how creating clever and compelling content frequently means walking a fine line between the positive and the negative. Just as the opposite of love is not hate, but rather apathy, the opposite of positive compelling creative is NOT negative creative. Take for example, the not so recent Terrorists Marketing Tactics Campaign launched [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2007/04/04/when-compelling-goes-horribly-awryathf/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MAC&#8217;s branding boo boo&#8230;.</title>
		<link>http://beyondnichemarketing.com/2007/03/20/macs-branding-boo-boo/</link>
		<comments>http://beyondnichemarketing.com/2007/03/20/macs-branding-boo-boo/#comments</comments>
		<pubDate>Tue, 20 Mar 2007 12:09:01 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[What's up with that advertising?]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/03/20/macs-branding-boo-boo/</guid>
		<description><![CDATA[Now, if you&#8217;re a geek, when you hear Mac you think MacIntosh&#8230;. as in the computer. While Apple computer has, in the past committed more than it&#8217;s fair share of branding boo boos, they have definitely LEARNED from the experience and are currently riding an immensely entertaining and profitable wave with their latest campaign. No, [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2007/03/20/macs-branding-boo-boo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 out of 4 people agree&#8230;.</title>
		<link>http://beyondnichemarketing.com/2007/02/08/3-out-of-4-people-agree/</link>
		<comments>http://beyondnichemarketing.com/2007/02/08/3-out-of-4-people-agree/#comments</comments>
		<pubDate>Thu, 08 Feb 2007 10:37:13 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[What's up with that advertising?]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/02/08/3-out-of-4-people-agree/</guid>
		<description><![CDATA[Just got polled by the Gallup organization on which Yellow Page product I use. I spent 25 minutes on the phone with a young woman who had trouble finding the &#8220;e&#8221; key on her keyboard who asked me repeatedly about my yellow page usage. Obviously &#8220;the binding has yet to be broken on my 6 [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2007/02/08/3-out-of-4-people-agree/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You&#8217;re spending how much to run an ad during the Super Bowl?</title>
		<link>http://beyondnichemarketing.com/2007/01/27/youre-spending-how-much-to-run-an-ad-during-the-super-bowl/</link>
		<comments>http://beyondnichemarketing.com/2007/01/27/youre-spending-how-much-to-run-an-ad-during-the-super-bowl/#comments</comments>
		<pubDate>Sat, 27 Jan 2007 16:33:09 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Super Bowl Advertising]]></category>
		<category><![CDATA[What's up with that advertising?]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/01/27/youre-spending-how-much-to-run-an-ad-during-the-super-bowl/</guid>
		<description><![CDATA[In an article at CNN Money titled, &#8220;Are Super Bowl ads worth the money? With a 30-second spot said to cost as much as $2.6 million, some question the wisdom of advertising during the Super Bowl.&#8221; Paul R. La Monica tackles the pros and cons of spending several million dollars (don&#8217;t forget production costs for [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2007/01/27/youre-spending-how-much-to-run-an-ad-during-the-super-bowl/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

