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	<title>Beyond Niche Marketing &#187; word of mouth marketing</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Customer Satisfaction&#8217;s Role in Marketing</title>
		<link>http://beyondnichemarketing.com/2009/06/30/customer-satisfactions-role-in-marketing/</link>
		<comments>http://beyondnichemarketing.com/2009/06/30/customer-satisfactions-role-in-marketing/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 17:06:15 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[Customer Satisfaction's Role in Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
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		<description><![CDATA[Customer satisfaction plays a HUGE role in the success (or failure) of your marketing campaign.  Creating a successful marketing strategy begins and ends with knowing your target audience. If your target audience is leaving messages like the one to the left &#8211; well no viral marketing messages can overcome a lack of customer service. Make no [...]]]></description>
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		<title>How to Create Word of Mouth Marketing</title>
		<link>http://beyondnichemarketing.com/2009/01/13/create-word-of-mouth-marketing/</link>
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		<pubDate>Tue, 13 Jan 2009 17:31:00 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

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		<description><![CDATA[There&#8217;s a marketing axiom  which goes along the lines of &#8220;potential customers must be exposed to your message between 7 and 28 times before they will act upon your marketing message&#8221;.  Those marketing exposures are sometimes referred to as &#8220;marketing touches&#8221; and when your customers are making those marketing touches for you &#8211; that is [...]]]></description>
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		<title>The Secret To Success in Small Business Marketing: Word of Mouth Marketing</title>
		<link>http://beyondnichemarketing.com/2008/09/29/small-business-marketing-word-of-mouth-marketing/</link>
		<comments>http://beyondnichemarketing.com/2008/09/29/small-business-marketing-word-of-mouth-marketing/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 11:52:50 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[word of mouth marketing]]></category>
		<category><![CDATA[small business marketing]]></category>

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		<description><![CDATA[There really is a &#8220;secret&#8221; to achieving success in your small business marketing.   I guess I thought this &#8220;secret&#8221; was fairly obvious, but recent experiences have illustrated for me that in the case of small business owners and entrepreneurs, word of mouth marketing can make or break your business.  It shouldn&#8217;t come as a surprise [...]]]></description>
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