<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Beyond Niche Marketing &#187; Branding and Blogging</title>
	<atom:link href="http://beyondnichemarketing.com/category/affordable-small-business-marketing-strategies/branding-and-blogging/feed/" rel="self" type="application/rss+xml" />
	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
	<lastBuildDate>Fri, 09 Sep 2011 16:23:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
		<item>
		<title>Niche Marketing&#8217;s Role in Brand Development</title>
		<link>http://beyondnichemarketing.com/2010/05/17/niche-marketings-role-in-brand-development/</link>
		<comments>http://beyondnichemarketing.com/2010/05/17/niche-marketings-role-in-brand-development/#comments</comments>
		<pubDate>Mon, 17 May 2010 17:13:35 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[Brand Development Process]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding and entrepreneurs]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=506</guid>
		<description><![CDATA[Niche marketing and brand development go hand in hand because you really can&#8217;t effectively develop a brand without first choosing a target audience.  When you choose that target audience &#8211; you are &#8211; in fact &#8211; choosing a NICHE market! I&#8217;ve worked with top branding professional Rosemary Davies-Janes of Miboso.com for more than a decade.  [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2010/05/17/niche-marketings-role-in-brand-development/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brand Development Process &#8211; Passion + Transparency</title>
		<link>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/</link>
		<comments>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 17:54:47 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising Online]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Brand Development Process]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=322</guid>
		<description><![CDATA[Gary Vaynerchuk (Wine Library) gave a speech at Web 2.0 Expo in New York where he shares KEY insights into the brand development process.  In a nutshell, Gary points out how important it is to build a brand, but also illustrates how passion and transparency are both key essential ingredients to the brand development process. [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Every Business Owner Needs to Know About Web 2.0</title>
		<link>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/</link>
		<comments>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 14:38:22 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[a blog for your business]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing using your blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[the long term value of a customer]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=275</guid>
		<description><![CDATA[Over at the Church of the Customer blog, Jackie Huba writes of a horrible customer service experience she endured as she tried to purchase a gift certificate as a gift for a friend. In Handling fee, or manhandled? Jackie writes candidly of her experience. Fortunately, the business owner is web savvy enough to have a [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Branding and Blogging: Getting to Know you but Not ALL About You</title>
		<link>http://beyondnichemarketing.com/2008/05/28/branding-and-blogging-getting-to-know-you-but-not-all-about-you/</link>
		<comments>http://beyondnichemarketing.com/2008/05/28/branding-and-blogging-getting-to-know-you-but-not-all-about-you/#comments</comments>
		<pubDate>Thu, 29 May 2008 01:10:14 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding and entrepreneurs]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=235</guid>
		<description><![CDATA[Branding is all about the way your business is perceived by others while blogging is all about communication.  Effectively communicating what you and your business can do for your potential customers is one way a blog can act as a powerful branding vehicle. According to Rosemary Davies-Janes, a branding consultant with Miboso writes in the [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/05/28/branding-and-blogging-getting-to-know-you-but-not-all-about-you/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Watch That Message You&#8217;re Sending&#8230;</title>
		<link>http://beyondnichemarketing.com/2008/05/09/watch-that-message-youre-sending/</link>
		<comments>http://beyondnichemarketing.com/2008/05/09/watch-that-message-youre-sending/#comments</comments>
		<pubDate>Fri, 09 May 2008 17:40:10 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing messages]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=217</guid>
		<description><![CDATA[I love blogs&#8230; blogs are great. They make delivering your message to a widespread audience SO easy. No FTP, no HTML&#8230; just type and publish. When you&#8217;ve got a WordPress blog with the proper plug ins, you get a super charged Search Engine Friendly way to deliver those messages effortlessly to hundreds of thousands of [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/05/09/watch-that-message-youre-sending/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Branding Myth:  Branding is All about YOU!</title>
		<link>http://beyondnichemarketing.com/2008/04/29/branding-myth-branding-is-all-about-you/</link>
		<comments>http://beyondnichemarketing.com/2008/04/29/branding-myth-branding-is-all-about-you/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 11:10:22 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[branding and entrepreneurs]]></category>
		<category><![CDATA[personal brand]]></category>
		<category><![CDATA[personal branding]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=216</guid>
		<description><![CDATA[My colleague Rosemary Davies-Janes of Miboso.com does a LOT of work in with clients on developing their authentic personal brand.  Rosemary works with independent service professionals&#8230; sometimes referred to as &#8220;solo-preneurs&#8221; who need an &#8220;outside eye&#8221; to help them see what is unique about them and how that uniqueness translates into an authentic personal brand. [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/04/29/branding-myth-branding-is-all-about-you/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Moveable Type&#8217;s Nasty Swipe at WordPress</title>
		<link>http://beyondnichemarketing.com/2008/03/17/moveable-types-nasty-swipe-at-wordpress/</link>
		<comments>http://beyondnichemarketing.com/2008/03/17/moveable-types-nasty-swipe-at-wordpress/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 11:12:21 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[blogging platform wars]]></category>
		<category><![CDATA[mac ads]]></category>
		<category><![CDATA[mac vs pc television ads]]></category>
		<category><![CDATA[moveable type vs wordpress]]></category>
		<category><![CDATA[television ads]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/03/17/moveable-types-nasty-swipe-at-wordpress/</guid>
		<description><![CDATA[Message to Moveable Type regarding your recent swings at WordPress: Tongue Must Be Firmly Inserted in Cheek Before Delivering Playful Marketing Blows to Your Competitor. Here&#8217;s the deal&#8230; Daily Blog Tips is reporting on the &#8220;marketing&#8221; attempt by Moveable Type in which MT is trying to &#8220;poach&#8221; WordPress users who are frustrated by yet another [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/03/17/moveable-types-nasty-swipe-at-wordpress/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Branding as advertising defined</title>
		<link>http://beyondnichemarketing.com/2008/02/18/branding-as-advertising-defined/</link>
		<comments>http://beyondnichemarketing.com/2008/02/18/branding-as-advertising-defined/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 15:14:53 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Clearly Clever Creative]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/02/18/branding-as-advertising-defined/</guid>
		<description><![CDATA[First, the basics&#8230;. let&#8217;s play the &#34;define branding&#34; game.&#160; Let&#8217;s start with the source&#8230;.the ones who successfully &#34;captured&#34; the domain name.&#160; according to Brand.com, &#34;Brand is the proprietary visual, emotional, rational, and cultural image that you associate with a company or a product.&#34; HUH?&#160; A bit esoteric for my tastes&#8230;. See, it wasn&#8217;t all that [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/02/18/branding-as-advertising-defined/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

