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	<title>Beyond Niche Marketing &#187; Clearly Clever Creative</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Have Google Adwords Let You Down?</title>
		<link>http://beyondnichemarketing.com/2008/05/09/google-adwords-let-you-down/</link>
		<comments>http://beyondnichemarketing.com/2008/05/09/google-adwords-let-you-down/#comments</comments>
		<pubDate>Fri, 09 May 2008 23:09:18 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising Online]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Clearly Clever Creative]]></category>
		<category><![CDATA[Niche Marketing 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising ROI]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[successful television advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=223</guid>
		<description><![CDATA[Have you been beating your head against the wall, trying to make Adwords work for you? Google Adwords is for chumps&#8230;or at least for people without an eye on the advertising ROI. Google Adwords used to be easy&#8230; easy to use and easy to make work. But things have changed and not for the getter. [...]]]></description>
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		<title>Job Site &#8220;The Ladders&#8221; Ad Does Tongue in Cheek Well</title>
		<link>http://beyondnichemarketing.com/2008/03/24/job-site-the-ladders-ad-does-tongue-in-cheek-well/</link>
		<comments>http://beyondnichemarketing.com/2008/03/24/job-site-the-ladders-ad-does-tongue-in-cheek-well/#comments</comments>
		<pubDate>Mon, 24 Mar 2008 14:46:57 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Clearly Clever Creative]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/03/24/job-site-the-ladders-ad-does-tongue-in-cheek-well/</guid>
		<description><![CDATA[In an earlier post Moveable Type&#8217;s Nasty Swing at WordPress I offered the following advice: Tongue Must Be Firmly Inserted in Cheek Before Delivering Playful Marketing Blows to Your Competitor. Later in the week, I noticed this ad for the job site &#8220;The Ladders&#8221; &#8220;When you let everyone play, nobody wins&#8221; I am by no [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Branding as advertising defined</title>
		<link>http://beyondnichemarketing.com/2008/02/18/branding-as-advertising-defined/</link>
		<comments>http://beyondnichemarketing.com/2008/02/18/branding-as-advertising-defined/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 15:14:53 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Clearly Clever Creative]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/02/18/branding-as-advertising-defined/</guid>
		<description><![CDATA[First, the basics&#8230;. let&#8217;s play the &#34;define branding&#34; game.&#160; Let&#8217;s start with the source&#8230;.the ones who successfully &#34;captured&#34; the domain name.&#160; according to Brand.com, &#34;Brand is the proprietary visual, emotional, rational, and cultural image that you associate with a company or a product.&#34; HUH?&#160; A bit esoteric for my tastes&#8230;. See, it wasn&#8217;t all that [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Composing compelling content appropriate for the season&#8230;.</title>
		<link>http://beyondnichemarketing.com/2008/01/02/composing-compelling-content-appropriate-for-the-season/</link>
		<comments>http://beyondnichemarketing.com/2008/01/02/composing-compelling-content-appropriate-for-the-season/#comments</comments>
		<pubDate>Wed, 02 Jan 2008 16:25:57 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Clearly Clever Creative]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/01/02/composing-compelling-content-appropriate-for-the-season/</guid>
		<description><![CDATA[Just a few weeks ago, every marketing message was centered around the holidays which are celebrated around the time of the Winter Solstice (in the Northern Hemisphere).&#160; Now, those images have shifted from snow and reindeer to hard bodies sweating in the gym.&#160; Oh what a difference a few days can make!&#160; If you want [...]]]></description>
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		<title>Using niche marketing in real estate</title>
		<link>http://beyondnichemarketing.com/2007/06/22/using-niche-marketing-in-real-estate/</link>
		<comments>http://beyondnichemarketing.com/2007/06/22/using-niche-marketing-in-real-estate/#comments</comments>
		<pubDate>Fri, 22 Jun 2007 13:02:26 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Clearly Clever Creative]]></category>
		<category><![CDATA[Niche Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/06/22/using-niche-marketing-in-real-estate/</guid>
		<description><![CDATA[Great post over at Canadian Real Estate Online about the power of carefully wording your ads to attract the RIGHT kind of clients. In this case, the investor had a property near a university but didn&#8217;t want to attract university students as potential renters.&#160; By carefully crafting their message, they were able to &#34;weed out&#34; [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Creating Compelling Creative</title>
		<link>http://beyondnichemarketing.com/2007/05/14/creating-compelling-creative/</link>
		<comments>http://beyondnichemarketing.com/2007/05/14/creating-compelling-creative/#comments</comments>
		<pubDate>Mon, 14 May 2007 11:34:43 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Clearly Clever Creative]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/05/14/creating-compelling-creative/</guid>
		<description><![CDATA[The first rule of creating compelling creative is to grab your target audience&#8217;s attention. Saturday, as I was sifting through my mail, there was an oversized post card with an image of the Motorola Razor cell phone dominating the front of the piece. I glanced, and since I didn&#8217;t want or need a phone and [...]]]></description>
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		<title>When Compelling Goes Horribly Awry&#8230;ATHF</title>
		<link>http://beyondnichemarketing.com/2007/04/04/when-compelling-goes-horribly-awryathf/</link>
		<comments>http://beyondnichemarketing.com/2007/04/04/when-compelling-goes-horribly-awryathf/#comments</comments>
		<pubDate>Wed, 04 Apr 2007 21:38:00 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Clearly Clever Creative]]></category>
		<category><![CDATA[What's up with that advertising?]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/04/04/when-compelling-goes-horribly-awryathf/</guid>
		<description><![CDATA[I&#8217;ve talked about how creating clever and compelling content frequently means walking a fine line between the positive and the negative. Just as the opposite of love is not hate, but rather apathy, the opposite of positive compelling creative is NOT negative creative. Take for example, the not so recent Terrorists Marketing Tactics Campaign launched [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Clearly Clever and Compelling Content</title>
		<link>http://beyondnichemarketing.com/2007/04/03/clearly-clever-and-compelling-content/</link>
		<comments>http://beyondnichemarketing.com/2007/04/03/clearly-clever-and-compelling-content/#comments</comments>
		<pubDate>Tue, 03 Apr 2007 15:05:29 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Clearly Clever Creative]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/04/03/clearly-clever-and-compelling-content/</guid>
		<description><![CDATA[It&#8217;s a fine line that separates clearly clever creative content from content that is offensive and abusive. Content that is clearly clever and creative easily rises above the cacophony that is modern media and creates a positive wave upon which a company can proudly ride to shore&#8230;.and content that crosses that line frequently finds it [...]]]></description>
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