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	<title>Beyond Niche Marketing &#187; Affordable Small Business Marketing Strategies</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Niche Marketing Strategy for Small Businesses</title>
		<link>http://beyondnichemarketing.com/2011/08/23/niche-marketing-strategy-for-small-businesses/</link>
		<comments>http://beyondnichemarketing.com/2011/08/23/niche-marketing-strategy-for-small-businesses/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 17:01:32 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=648</guid>
		<description><![CDATA[Ask any marketing consultant their biggest frustration when they work with SMB clients &#8211; and they&#8217;ll probably tell you that getting their client to tightly focus their marketing efforts at a well defined target audience &#8211; a.k.a. implementing a niche marketing strategy &#8211; is by far the hardest part of the job. I spent so [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Niche Marketing Strategy</title>
		<link>http://beyondnichemarketing.com/2011/02/09/niche-marketing-strategy/</link>
		<comments>http://beyondnichemarketing.com/2011/02/09/niche-marketing-strategy/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 20:00:32 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=270</guid>
		<description><![CDATA[Niche marketing is by far the most effective and efficient use of your marketing dollars.  By tightly targeting your audience &#8211; by getting to know who they are and what they want from your business &#8211; you can grow your business profitably without wasting marketing dollars pursuing potential customers who have neither the means nor [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Niche Marketing&#8217;s Role in Brand Development</title>
		<link>http://beyondnichemarketing.com/2010/05/17/niche-marketings-role-in-brand-development/</link>
		<comments>http://beyondnichemarketing.com/2010/05/17/niche-marketings-role-in-brand-development/#comments</comments>
		<pubDate>Mon, 17 May 2010 17:13:35 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[blogging and branding]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[Brand Development Process]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding and entrepreneurs]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=506</guid>
		<description><![CDATA[Niche marketing and brand development go hand in hand because you really can&#8217;t effectively develop a brand without first choosing a target audience.  When you choose that target audience &#8211; you are &#8211; in fact &#8211; choosing a NICHE market! I&#8217;ve worked with top branding professional Rosemary Davies-Janes of Miboso.com for more than a decade.  [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Recession?  What Recession&#8230;.</title>
		<link>http://beyondnichemarketing.com/2009/07/14/recession-what-recession/</link>
		<comments>http://beyondnichemarketing.com/2009/07/14/recession-what-recession/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 18:38:58 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=457</guid>
		<description><![CDATA[If you&#8217;ve watched the evening news or listened to the radio &#8211; you&#8217;ve heard that we&#8217;re in a recession.  Everything is bleak &#8211; the sky is falling.  It&#8217;s just a matter of time before these dire economic times put you out of business. As a result, business owners have pulled back on advertising expenditures and [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
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		<title>The first step to marketing a small business</title>
		<link>http://beyondnichemarketing.com/2009/06/25/the-first-step-to-marketing-a-small-business/</link>
		<comments>http://beyondnichemarketing.com/2009/06/25/the-first-step-to-marketing-a-small-business/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 13:18:39 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[marketing a small business]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=450</guid>
		<description><![CDATA[The journey of a thousand miles begins with but a single step&#8230;.Confucius The first and most crucial step in creating a marketing strategy for your small business is to identify the reason WHY people would want what it is you&#8217;re selling. It doesn&#8217;t matter if you&#8217;re selling products or services &#8211; if you don&#8217;t know [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Niche Marketing Strategy for Small Business Owners</title>
		<link>http://beyondnichemarketing.com/2009/06/05/niche-marketing-strategy-small-business-owners/</link>
		<comments>http://beyondnichemarketing.com/2009/06/05/niche-marketing-strategy-small-business-owners/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 15:16:28 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[niche marketing for small businesses]]></category>
		<category><![CDATA[niche marketing strategy]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=446</guid>
		<description><![CDATA[Creating a niche marketing strategy is AMAZINGLY simple -  in theory. To create a niche marketing strategy you simply decide what &#8220;niche&#8221; or segment of the market you want to target with your marketing message. In other words, instead of targeting EVERYONE with your marketing message &#8211; you create marketing messages which speak to SOMEONE [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Are you using these proven marketing techniques?</title>
		<link>http://beyondnichemarketing.com/2009/04/28/are-you-using-these-proven-marketing-techniques/</link>
		<comments>http://beyondnichemarketing.com/2009/04/28/are-you-using-these-proven-marketing-techniques/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 21:39:57 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[proven marketing techniques]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=435</guid>
		<description><![CDATA[The email had a promising headline &#8211; &#8220;[Insert your name] &#8211; are you using these proven marketing techniques?&#8221; I should have known better than to expect it to yield something useful &#8211; after all, it&#8217;s an email and nothing useful comes in via your email &#8211; right? What followed was a self serving attempt to [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Small Business Marketing with Blogs</title>
		<link>http://beyondnichemarketing.com/2009/02/03/small-business-marketing-with-blogs/</link>
		<comments>http://beyondnichemarketing.com/2009/02/03/small-business-marketing-with-blogs/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 18:20:31 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[marketing with blogs]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=386</guid>
		<description><![CDATA[I am amazed at the number of business owners think there’s some kind of “magic” at work when it comes to marketing your small business with a blog.It&#8217;s true, small business marketing is a lot EASIER when you have a self hosted blog as the foundation for your website &#8211; but when it comes to [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Marketing your small business like a church</title>
		<link>http://beyondnichemarketing.com/2008/12/26/marketing-your-small-business-like-a-church/</link>
		<comments>http://beyondnichemarketing.com/2008/12/26/marketing-your-small-business-like-a-church/#comments</comments>
		<pubDate>Fri, 26 Dec 2008 17:17:37 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Small Business Marketing Strategies]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=378</guid>
		<description><![CDATA[Most people don&#8217;t think of a &#8220;church&#8221; as needing marketing &#8211; but your local community church is in fact a small business.    Most churches- like most small businesses- rely HEAVILY upon &#8220;word of mouth&#8221; advertising as the primary means of marketing their &#8220;small business&#8221;. The blog &#8220;Your Ministry Helper&#8221; shares the video below which was [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Best Marketing Strategy Can&#8217;t Overcome Piss Poor Customer Service.</title>
		<link>http://beyondnichemarketing.com/2008/12/15/small-business-marketing-customer-service/</link>
		<comments>http://beyondnichemarketing.com/2008/12/15/small-business-marketing-customer-service/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 15:17:59 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[Best Marketing Strategy]]></category>
		<category><![CDATA[Results of Poor Customer Service]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=374</guid>
		<description><![CDATA[If you&#8217;re a small business owner, there are some essential truths you must know about marketing your small business.  If you&#8217;re like most small business owners, you probably assume that crafting a smart small business marketing strategy is the most important thing you can do to grow your small business. It&#8217;s true.  An effective marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
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