<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Beyond Niche Marketing &#187; Marketing &amp; Customer Service</title>
	<atom:link href="http://beyondnichemarketing.com/category/affordable-small-business-marketing-strategies/marketing-customer-service/feed/" rel="self" type="application/rss+xml" />
	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
	<lastBuildDate>Fri, 09 Sep 2011 16:23:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
		<item>
		<title>The Best Marketing Strategy Can&#8217;t Overcome Piss Poor Customer Service.</title>
		<link>http://beyondnichemarketing.com/2008/12/15/small-business-marketing-customer-service/</link>
		<comments>http://beyondnichemarketing.com/2008/12/15/small-business-marketing-customer-service/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 15:17:59 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[Best Marketing Strategy]]></category>
		<category><![CDATA[Results of Poor Customer Service]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=374</guid>
		<description><![CDATA[If you&#8217;re a small business owner, there are some essential truths you must know about marketing your small business.  If you&#8217;re like most small business owners, you probably assume that crafting a smart small business marketing strategy is the most important thing you can do to grow your small business. It&#8217;s true.  An effective marketing [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/12/15/small-business-marketing-customer-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Every Business Owner Needs to Know About Web 2.0</title>
		<link>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/</link>
		<comments>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 14:38:22 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[a blog for your business]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing using your blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[the long term value of a customer]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=275</guid>
		<description><![CDATA[Over at the Church of the Customer blog, Jackie Huba writes of a horrible customer service experience she endured as she tried to purchase a gift certificate as a gift for a friend. In Handling fee, or manhandled? Jackie writes candidly of her experience. Fortunately, the business owner is web savvy enough to have a [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Providing Customer Solutions = Profit</title>
		<link>http://beyondnichemarketing.com/2008/06/18/providing-customer-solutions-profit/</link>
		<comments>http://beyondnichemarketing.com/2008/06/18/providing-customer-solutions-profit/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 15:14:37 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[customer solution profit]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=250</guid>
		<description><![CDATA[One of the biggest issues I get &#8220;push back&#8221; on from clients is encouraging them to focus on the problems their customers are facing when creating their marketing messages. When you can provide customer solutions to problems, profits will follow almost automatically. This is why I hammer pretty hard on &#8220;focus on your customers as [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/06/18/providing-customer-solutions-profit/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Customer Service in the World of Web 2.0</title>
		<link>http://beyondnichemarketing.com/2008/05/12/customer-service-in-the-world-of-web-20/</link>
		<comments>http://beyondnichemarketing.com/2008/05/12/customer-service-in-the-world-of-web-20/#comments</comments>
		<pubDate>Mon, 12 May 2008 16:14:13 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>
		<category><![CDATA[the long term value of a customer]]></category>
		<category><![CDATA[word of mouth advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=224</guid>
		<description><![CDATA[Many businesses tend to focus on acquiring NEW customers and lose sight of focusing upon EXISTING customers. The long term value of a customer is far greater than their initial purchase. Existing customers are the FOUNDATION of the holy grail of advertising&#8230; word of mouth advertising. One of the most frustrating parts about working with [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/05/12/customer-service-in-the-world-of-web-20/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Amazon&#8217;s Blatant Disrespect of Their Best Customers</title>
		<link>http://beyondnichemarketing.com/2008/03/30/amazons-blatant-disrespect-of-their-best-customers/</link>
		<comments>http://beyondnichemarketing.com/2008/03/30/amazons-blatant-disrespect-of-their-best-customers/#comments</comments>
		<pubDate>Sun, 30 Mar 2008 11:47:11 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[pod]]></category>
		<category><![CDATA[quality]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/03/30/amazons-blatant-disrespect-of-their-best-customers/</guid>
		<description><![CDATA[How do you show your appreciation for your best customers? If you&#8217;re book selling giant Amazon.com, you show your &#8220;love&#8221; by doing your best impression of the Godfather and apply pressure to your suppliers who are also your customers to use your services or suffer the consequences. Angela Hoy decided to speak out about the [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/03/30/amazons-blatant-disrespect-of-their-best-customers/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Are you frustrating your customers with a lack of follow through?</title>
		<link>http://beyondnichemarketing.com/2008/03/05/are-you-frustrating-your-customers-with-a-lack-of-follow-through/</link>
		<comments>http://beyondnichemarketing.com/2008/03/05/are-you-frustrating-your-customers-with-a-lack-of-follow-through/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 12:21:41 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[follow through]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/03/05/are-you-frustrating-your-customers-with-a-lack-of-follow-through/</guid>
		<description><![CDATA[Last week, I picked up a magazine which featured an article on the &#8220;latest fashion trend&#8221;&#8230; in this case identified as items that are pink. My daughter is TOTALLY pink obsessed and naturally, I directed her attention to the article, which was really a 2 page spread featuring hot products offered in pink. She absolutely [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/03/05/are-you-frustrating-your-customers-with-a-lack-of-follow-through/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customers can&#8217;t measure quality&#8230;.</title>
		<link>http://beyondnichemarketing.com/2008/02/22/customers-cant-measure-quality/</link>
		<comments>http://beyondnichemarketing.com/2008/02/22/customers-cant-measure-quality/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 14:23:29 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[quality]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/02/22/customers-cant-measure-quality/</guid>
		<description><![CDATA[Those words jumped out from the screen as if they were written in neon. CUSTOMERS CAN NOT MEASURE QUALITY The man who wrote those words is is Mike Wagner in his post Customer Service: Lessons from the heart Customers don&#8217;t understand quality. Most customers have no way to measure the quality of the goods/services you [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/02/22/customers-cant-measure-quality/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>

