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Category Archives: Advertising and the Minor Sale

1. Why the best marketing tactics may fail to produce results. October 4, 2007

   Posted in Advertising and the Major Sale, Advertising and the Minor Sale.

   1 comment
2. The long term value of a customer September 18, 2006

   Posted in Advertising and the Minor Sale, Beyond Marketing.

   1 comment
3. Price sensitivity in the Minor Sale and optimizing profits for retailers June 23, 2006

   Posted in Advertising and the Minor Sale.

   No comments
4. Choosing the right loss leader product June 2, 2006

   Posted in Advertising and the Minor Sale.

   2 comments