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	<title>Beyond Niche Marketing &#187; Advertising and the Minor Sale</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Why the best marketing tactics may fail to produce results.</title>
		<link>http://beyondnichemarketing.com/2007/10/04/why-the-best-marketing-tactics-may-fail-to-produce-results/</link>
		<comments>http://beyondnichemarketing.com/2007/10/04/why-the-best-marketing-tactics-may-fail-to-produce-results/#comments</comments>
		<pubDate>Thu, 04 Oct 2007 15:09:47 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Major Sale]]></category>
		<category><![CDATA[Advertising and the Minor Sale]]></category>

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		<description><![CDATA[Lately, in my work with individual clients, the issue of marketing TACTICS keeps coming up. One client in particular is fond of taking free teleclasses with various marketing experts.&#160; She listens, she takes notes and then she sets out to implement these marketing tactics in promoting her business.&#160; The problem is, most of the marketing [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The long term value of a customer</title>
		<link>http://beyondnichemarketing.com/2006/09/18/the-long-term-value-of-a-customer/</link>
		<comments>http://beyondnichemarketing.com/2006/09/18/the-long-term-value-of-a-customer/#comments</comments>
		<pubDate>Mon, 18 Sep 2006 15:27:04 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Minor Sale]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[major sale]]></category>
		<category><![CDATA[the long term value of a customer]]></category>
		<category><![CDATA[trust and the major sale]]></category>

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		<description><![CDATA[Or, how much is your customer worth over the long haul. The past few weeks have been more than a bit trying around here. In addition to getting ready to publish my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results, I&#8217;ve also had the added stressor of sending [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Price sensitivity in the Minor Sale and optimizing profits for retailers</title>
		<link>http://beyondnichemarketing.com/2006/06/23/price-sensitivity-in-the-minor-sale-and-optimizing-profits-for-retailers/</link>
		<comments>http://beyondnichemarketing.com/2006/06/23/price-sensitivity-in-the-minor-sale-and-optimizing-profits-for-retailers/#comments</comments>
		<pubDate>Fri, 23 Jun 2006 16:40:40 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Minor Sale]]></category>

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		<description><![CDATA[I was pleasantly surprised to read in Forbes magazine a story about an up and coming software suite that allows retailers to use price optimization to boost sales and profit margins. Demand Tec has developed software that gives retailers insight into underlying factors in the purchasing decision. For example, one drug store chain used the [...]]]></description>
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		<title>Choosing the right loss leader product</title>
		<link>http://beyondnichemarketing.com/2006/06/02/choosing-the-right-loss-leader-product/</link>
		<comments>http://beyondnichemarketing.com/2006/06/02/choosing-the-right-loss-leader-product/#comments</comments>
		<pubDate>Fri, 02 Jun 2006 01:56:51 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Minor Sale]]></category>

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		<description><![CDATA[The definition of a Loss Leader item is something that you&#8217;re selling at or below cost and heavily promoting. It doesn&#8217;t matter how you promote it. You can use any combination of via Pay per click, newspaper or purchase air time on radio or television, the tactic is to slash the price of a single [...]]]></description>
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