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	<title>Beyond Niche Marketing &#187; Advertising and the Major Sale</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Marketing Secret Weapon- More Proof That Sexy Bodies Sell</title>
		<link>http://beyondnichemarketing.com/2009/02/20/marketing-secret-weapon-more-proof-that-sexy-bodies-sell/</link>
		<comments>http://beyondnichemarketing.com/2009/02/20/marketing-secret-weapon-more-proof-that-sexy-bodies-sell/#comments</comments>
		<pubDate>Fri, 20 Feb 2009 23:13:35 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising and the Major Sale]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[marketing secret weapon]]></category>
		<category><![CDATA[sex sells]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=409</guid>
		<description><![CDATA[This is the story of how, despite the fact that I just wrote a post on Your Marketing Secret Weapon &#8211; Boobs and Babes, how once again I&#8217;ve learned that sex &#8211; or rather sexy bodies  are indeed your marketing secret weapon. It began quite innocently &#8211; I was trying to come up with a [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2009/02/20/marketing-secret-weapon-more-proof-that-sexy-bodies-sell/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>GM May Be Creating A Watershed Moment in Advertising</title>
		<link>http://beyondnichemarketing.com/2008/04/02/gm-may-be-creating-a-watershed-moment-in-advertising/</link>
		<comments>http://beyondnichemarketing.com/2008/04/02/gm-may-be-creating-a-watershed-moment-in-advertising/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 13:59:55 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising and the Major Sale]]></category>
		<category><![CDATA[advertising and the web]]></category>
		<category><![CDATA[gm]]></category>
		<category><![CDATA[Niche Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/04/02/gm-may-be-creating-a-watershed-moment-in-advertising/</guid>
		<description><![CDATA[Imedia Connection&#8217;s Michael Estrin reports that a watershed moment is occurring in the history of advertising and marketing.  In the article Why GM gambled $1.5B on digital he reports on the recent decision by General Motors to shift one half of its total advertising budget to digital over the next three years. Part of the [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/04/02/gm-may-be-creating-a-watershed-moment-in-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why the best marketing tactics may fail to produce results.</title>
		<link>http://beyondnichemarketing.com/2007/10/04/why-the-best-marketing-tactics-may-fail-to-produce-results/</link>
		<comments>http://beyondnichemarketing.com/2007/10/04/why-the-best-marketing-tactics-may-fail-to-produce-results/#comments</comments>
		<pubDate>Thu, 04 Oct 2007 15:09:47 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Major Sale]]></category>
		<category><![CDATA[Advertising and the Minor Sale]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/10/04/why-the-best-marketing-tactics-may-fail-to-produce-results/</guid>
		<description><![CDATA[Lately, in my work with individual clients, the issue of marketing TACTICS keeps coming up. One client in particular is fond of taking free teleclasses with various marketing experts.&#160; She listens, she takes notes and then she sets out to implement these marketing tactics in promoting her business.&#160; The problem is, most of the marketing [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2007/10/04/why-the-best-marketing-tactics-may-fail-to-produce-results/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Terrific Video Testimonials&#8230;.</title>
		<link>http://beyondnichemarketing.com/2007/03/21/terrific-video-testimonials/</link>
		<comments>http://beyondnichemarketing.com/2007/03/21/terrific-video-testimonials/#comments</comments>
		<pubDate>Wed, 21 Mar 2007 14:07:33 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Major Sale]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/03/21/terrific-video-testimonials/</guid>
		<description><![CDATA[If you&#8217;re a professional service provider, you have to work harder marketing your services than any other type of business.Â  Because while the appliance store owner needs to convince you to shop at his store, he doesn&#8217;t have to &#8220;sell&#8221; you on the need for a refrigerator.Â  Also, once the refrigerator is in your home, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>I hate liars&#8230;</title>
		<link>http://beyondnichemarketing.com/2006/10/12/i-hate-liars/</link>
		<comments>http://beyondnichemarketing.com/2006/10/12/i-hate-liars/#comments</comments>
		<pubDate>Thu, 12 Oct 2006 16:13:07 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Major Sale]]></category>
		<category><![CDATA[Beyond Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=29</guid>
		<description><![CDATA[I hate liars and I&#8217;d be willing to bet you do too. So why, oh why is this &#8220;marketing guru&#8221; lying in his latest newsletter? This guy has done almost EVERYTHING right. He&#8217;s listed high on Google for some GREAT keywords. He has the word &#8220;marketing&#8221; in his domain name and he appears to have [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The biggest hurdle you face when making the Major Sale</title>
		<link>http://beyondnichemarketing.com/2006/10/09/the-biggest-hurdle-you-face-when-making-the-major-sale/</link>
		<comments>http://beyondnichemarketing.com/2006/10/09/the-biggest-hurdle-you-face-when-making-the-major-sale/#comments</comments>
		<pubDate>Mon, 09 Oct 2006 10:55:39 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Major Sale]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[major sale]]></category>
		<category><![CDATA[testimonials]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=27</guid>
		<description><![CDATA[I&#8217;ve written before on the trials and tribulations my family and I have endured as we continue to adjust to moving 1300 miles away from the state where my husband and I both grew up.  Most of our angst centers on making major sale purchases, which almost always involves the hiring of independent service professionals. [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How powerful is a testimonial?</title>
		<link>http://beyondnichemarketing.com/2006/10/06/how-powerful-is-a-testimonial/</link>
		<comments>http://beyondnichemarketing.com/2006/10/06/how-powerful-is-a-testimonial/#comments</comments>
		<pubDate>Fri, 06 Oct 2006 14:58:48 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Major Sale]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=26</guid>
		<description><![CDATA[Are you making a Major Sale? The Major Sale is defined by Neil Rackham in his book Spin Selling as: There is more than one decision-maker The buyerâ€™s financial and/or emotional investment is significant The purchase warrants significant time and research into alternatives There is the potential for a long-term relationship between you and/or your [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/10/06/how-powerful-is-a-testimonial/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of Problems</title>
		<link>http://beyondnichemarketing.com/2006/09/06/the-power-of-problems/</link>
		<comments>http://beyondnichemarketing.com/2006/09/06/the-power-of-problems/#comments</comments>
		<pubDate>Wed, 06 Sep 2006 13:57:12 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Major Sale]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=11</guid>
		<description><![CDATA[According to the Neil Rackham, during the Huthwaite Institute&#8217;s study of outside sales people, they identified two type of questions sales people ask buyers in making the sale. The first type of questions asked by sales people are situation questions. You know, &#8220;How long have you been in business?&#8221; and &#8220;How many employees do you [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/09/06/the-power-of-problems/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple&#8217;s wonderful series of ads</title>
		<link>http://beyondnichemarketing.com/2006/06/13/great-use-of-advertising/</link>
		<comments>http://beyondnichemarketing.com/2006/06/13/great-use-of-advertising/#comments</comments>
		<pubDate>Tue, 13 Jun 2006 17:42:10 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Major Sale]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=12</guid>
		<description><![CDATA[Buying a computer falls under the major sale category, which means: There is more than one decision maker There is significant financial/emotional investment on the part of the buyer The purchase warrants significant time and research into alternatives There is the potential of a long-term relationship between you and your customer The consequences of making [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/06/13/great-use-of-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Walking through the major sale</title>
		<link>http://beyondnichemarketing.com/2006/06/02/walking-through-the-major-sale/</link>
		<comments>http://beyondnichemarketing.com/2006/06/02/walking-through-the-major-sale/#comments</comments>
		<pubDate>Fri, 02 Jun 2006 01:57:58 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising and the Major Sale]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=4</guid>
		<description><![CDATA[It all began innocently enough. I was dropping off paperwork to an office in a strip mall when I saw the sign which read, &#8220;Exotic Birds&#8221;. A few weeks later, the kids were in the car and we had time to kill between sporting event practice so we stopped by the exotic bird store for [...]]]></description>
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		<slash:comments>2</slash:comments>
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