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	<title>Beyond Niche Marketing &#187; Advertising Mishaps</title>
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	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Slick design + sucky content = failure no matter what the medium</title>
		<link>http://beyondnichemarketing.com/2007/10/05/slick-design-sucky-content-failure-no-matter-what-the-medium/</link>
		<comments>http://beyondnichemarketing.com/2007/10/05/slick-design-sucky-content-failure-no-matter-what-the-medium/#comments</comments>
		<pubDate>Fri, 05 Oct 2007 18:50:51 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising Mishaps]]></category>

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		<description><![CDATA[David Armano over at the Logic+ Emotion blog answers the question &#34;Why Execs Are Stumbling in a New Media World&#34; very well.&#160; He uses the recent admission of guilt by executives at Martha Stewart Living Omnimedia as a perfect example of a large and very successful corporation losing sight of their customers&#8217; wants and needs.&#160; [...]]]></description>
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		<title>Advertisers gone wild</title>
		<link>http://beyondnichemarketing.com/2006/12/27/advertisers-gone-wild/</link>
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		<pubDate>Wed, 27 Dec 2006 14:34:18 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising Mishaps]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=72</guid>
		<description><![CDATA[Michele Miller writes about the P &#038; G attempt at &#8220;viral&#8221; marketing with their Men with Cramps campaign. The danger comes when marketers and advertising agencies glom onto said techniques, transforming themselves into &#8220;Advertisers Gone Wild&#8221; without much thought about actually persuading a customer to buy a product or service. Later, she hits the jack [...]]]></description>
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