<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Beyond Niche Marketing &#187; Advertising Online</title>
	<atom:link href="http://beyondnichemarketing.com/category/marketing/advertising-online/feed/" rel="self" type="application/rss+xml" />
	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
	<lastBuildDate>Mon, 30 Apr 2012 10:43:06 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
		<item>
		<title>Brand Development Process &#8211; Passion + Transparency</title>
		<link>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/</link>
		<comments>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 17:54:47 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising Online]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Brand Development Process]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=322</guid>
		<description><![CDATA[Gary Vaynerchuk (Wine Library) gave a speech at Web 2.0 Expo in New York where he shares KEY insights into the brand development process.  In a nutshell, Gary points out how important it is to build a brand, but also illustrates how passion and transparency are both key essential ingredients to the brand development process. [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Good and the Bad of Online Advertising</title>
		<link>http://beyondnichemarketing.com/2008/07/29/the-good-and-the-bad-of-online-advertising/</link>
		<comments>http://beyondnichemarketing.com/2008/07/29/the-good-and-the-bad-of-online-advertising/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 18:20:46 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Ad Speak 101]]></category>
		<category><![CDATA[Advertising Online]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[The Good and the Bad of Online Advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=255</guid>
		<description><![CDATA[In everything in life, there are positive s and negatives. The &#8220;Ben Franklin&#8221; method of decision making includes listing the negatives of a decision on one side and the positives on the other side. Whichever column had more entries, according to Franklin, was the &#8220;right&#8221; decision. In deciding whether or not to advertise your business [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/07/29/the-good-and-the-bad-of-online-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Have Google Adwords Let You Down?</title>
		<link>http://beyondnichemarketing.com/2008/05/09/google-adwords-let-you-down/</link>
		<comments>http://beyondnichemarketing.com/2008/05/09/google-adwords-let-you-down/#comments</comments>
		<pubDate>Fri, 09 May 2008 23:09:18 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Advertising Online]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Clearly Clever Creative]]></category>
		<category><![CDATA[Niche Marketing 2.0]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising ROI]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[successful television advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=223</guid>
		<description><![CDATA[Have you been beating your head against the wall, trying to make Adwords work for you? Google Adwords is for chumps&#8230;or at least for people without an eye on the advertising ROI. Google Adwords used to be easy&#8230; easy to use and easy to make work. But things have changed and not for the getter. [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/05/09/google-adwords-let-you-down/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Taking Viral Marketing to a New Level</title>
		<link>http://beyondnichemarketing.com/2007/05/15/taking-viral-marketing-to-a-new-level/</link>
		<comments>http://beyondnichemarketing.com/2007/05/15/taking-viral-marketing-to-a-new-level/#comments</comments>
		<pubDate>Tue, 15 May 2007 18:41:56 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising Online]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/05/15/taking-viral-marketing-to-a-new-level/</guid>
		<description><![CDATA[Over at Wired.com there&#8217;s a great post about an Adwords Campaign that&#8217;s causing quite a stir. In the article Hundreds Click on Google Ad Promising to Infect Their PCs the story emerges about a security researcher (Didier Stevens) who launched a Google Adwords campaign that read: Is your PC virus-free? Get it infected here! For [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2007/05/15/taking-viral-marketing-to-a-new-level/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Funny thing about advertising with Google Adwords&#8230;</title>
		<link>http://beyondnichemarketing.com/2006/12/23/funny-thing-about-advertising-with-google-adwords/</link>
		<comments>http://beyondnichemarketing.com/2006/12/23/funny-thing-about-advertising-with-google-adwords/#comments</comments>
		<pubDate>Sat, 23 Dec 2006 09:36:39 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising Online]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=64</guid>
		<description><![CDATA[In my post about the CAIR billboard and it&#8217;s attempts to promote the Muslim faith, I referenced the Sun Sentinel. The Sun Sentinel displays Google Ads on their web site. In case you aren&#8217;t familiar with the Google model, Google has two programs. Google Ad Words is where advertisers sign up to have their ads [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/12/23/funny-thing-about-advertising-with-google-adwords/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

