<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Beyond Niche Marketing &#187; Beyond Boring Advertising ~ Great Ideas</title>
	<atom:link href="http://beyondnichemarketing.com/category/marketing/beyond-boring-advertising-great-ideas/feed/" rel="self" type="application/rss+xml" />
	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
	<lastBuildDate>Fri, 09 Sep 2011 16:23:51 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
		<item>
		<title>Brand Development Process &#8211; Passion + Transparency</title>
		<link>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/</link>
		<comments>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 17:54:47 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising Online]]></category>
		<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Brand Development Process]]></category>
		<category><![CDATA[building trust]]></category>
		<category><![CDATA[business owner]]></category>
		<category><![CDATA[niche market]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[transparency]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=322</guid>
		<description><![CDATA[Gary Vaynerchuk (Wine Library) gave a speech at Web 2.0 Expo in New York where he shares KEY insights into the brand development process.  In a nutshell, Gary points out how important it is to build a brand, but also illustrates how passion and transparency are both key essential ingredients to the brand development process. [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/09/26/brand-development-process-passion-transparency/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Using your advertising to successfully target your niche market&#8230;.</title>
		<link>http://beyondnichemarketing.com/2007/07/31/using-your-advertising-to-successfully-target-your-niche-market/</link>
		<comments>http://beyondnichemarketing.com/2007/07/31/using-your-advertising-to-successfully-target-your-niche-market/#comments</comments>
		<pubDate>Tue, 31 Jul 2007 18:07:55 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/07/31/using-your-advertising-to-successfully-target-your-niche-market/</guid>
		<description><![CDATA[Knowing who your target audience is one thing, creating a message that excludes all others takes true creative genius. Get it in Writing started the process by picking up on three different ads which by nature act as a screening device.&#160; By creating a puzzle which can only be solved by those competent to join [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2007/07/31/using-your-advertising-to-successfully-target-your-niche-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Everybody loves a quiz</title>
		<link>http://beyondnichemarketing.com/2007/02/27/everybody-loves-a-quiz/</link>
		<comments>http://beyondnichemarketing.com/2007/02/27/everybody-loves-a-quiz/#comments</comments>
		<pubDate>Tue, 27 Feb 2007 12:04:07 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/02/27/everybody-loves-a-quiz/</guid>
		<description><![CDATA[Remember when you were a kid in school&#8230;. you&#8217;d walk into your classroom and see a new person sitting at the teacher&#8217;s desk. By the time you were in high school, you knew that a substitute&#8217;s presence at the teacher&#8217;s desk meant a pop-quiz was just moments away. While quizzes in K-12 were bad things, [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2007/02/27/everybody-loves-a-quiz/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Great Example of Generating Buzz&#8230;.</title>
		<link>http://beyondnichemarketing.com/2006/12/29/great-example-of-generating-buzz/</link>
		<comments>http://beyondnichemarketing.com/2006/12/29/great-example-of-generating-buzz/#comments</comments>
		<pubDate>Fri, 29 Dec 2006 12:52:36 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=73</guid>
		<description><![CDATA[For everyone who&#8217;s ever listed an item on an ebay auction then sat back and waited for the bids to roll in needs to take a lesson from Scott Bealle. Scott was the recipient of a Acer Ferrari 1000 laptop so he could review Windows new operating system, Vista.Â  So, in a gesture of generosity, [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/12/29/great-example-of-generating-buzz/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Advertising that works: The VW Jetta Ads</title>
		<link>http://beyondnichemarketing.com/2006/12/26/advertising-that-works-the-vw-jetta-ads/</link>
		<comments>http://beyondnichemarketing.com/2006/12/26/advertising-that-works-the-vw-jetta-ads/#comments</comments>
		<pubDate>Tue, 26 Dec 2006 17:23:26 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=71</guid>
		<description><![CDATA[According to USA Today, the &#8220;safe happens&#8221; VW ad campaign has had a positive effect on Jetta sales. While marketing analysts express doubt as to the effectiveness of the ads, the numbers speak volumes on the effectiveness of the ad. According to Volkswagen, requests for brochures were up 37% at call centers and 56% on [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/12/26/advertising-that-works-the-vw-jetta-ads/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>KFC Advertises To Extraterrestrials</title>
		<link>http://beyondnichemarketing.com/2006/11/15/kfc-advertises-to-extraterrestrials/</link>
		<comments>http://beyondnichemarketing.com/2006/11/15/kfc-advertises-to-extraterrestrials/#comments</comments>
		<pubDate>Wed, 15 Nov 2006 16:27:29 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>
		<category><![CDATA[Beyond Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=44</guid>
		<description><![CDATA[I&#8217;ve filed this under &#8220;Great Advertising Ideas&#8221; but actually, this is anything but &#8220;Great Advertising.&#8221; The Innocent Bystanders blog (where their tag line is &#8220;Anyone can Blog ~ Commenting is Hard&#8221;) shows the image to the left. Ah, now Extraterrestrial Beings can view two of man kind&#8217;s greatest accomplishments as they approach our planet: The [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/11/15/kfc-advertises-to-extraterrestrials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Entertainer or natural born liar?</title>
		<link>http://beyondnichemarketing.com/2006/11/04/entertainer-or-natural-born-liar/</link>
		<comments>http://beyondnichemarketing.com/2006/11/04/entertainer-or-natural-born-liar/#comments</comments>
		<pubDate>Sat, 04 Nov 2006 20:10:06 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>
		<category><![CDATA[Beyond Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=38</guid>
		<description><![CDATA[In case you haven&#8217;t heard, there&#8217;s a huge feud between Micheal J Fox and Rush Limbaugh. In a nutshell, MJ Fox is an entertainer and as such he engaged in some &#8220;dramatics&#8221; to make a sale. The sale he was making was in support of a candidate for congress. Micheal J Fox put on a [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/11/04/entertainer-or-natural-born-liar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Working with the wrong niches- the nudist and the ballerina</title>
		<link>http://beyondnichemarketing.com/2006/10/14/working-with-the-wrong-niches-the-nudist-and-the-ballerina/</link>
		<comments>http://beyondnichemarketing.com/2006/10/14/working-with-the-wrong-niches-the-nudist-and-the-ballerina/#comments</comments>
		<pubDate>Sat, 14 Oct 2006 14:25:31 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>
		<category><![CDATA[Beyond Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=30</guid>
		<description><![CDATA[GREAT story about defining your niche over at the No More Cubes blog. What can I say when it&#8217;s been said so well. GREAT STORY! GREAT ILLUSTRATION!]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/10/14/working-with-the-wrong-niches-the-nudist-and-the-ballerina/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beyond Boring&#8230; Making Video Work for You</title>
		<link>http://beyondnichemarketing.com/2006/09/23/beyond-boring-making-video-work-for-you/</link>
		<comments>http://beyondnichemarketing.com/2006/09/23/beyond-boring-making-video-work-for-you/#comments</comments>
		<pubDate>Sat, 23 Sep 2006 14:16:28 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=23</guid>
		<description><![CDATA[The latest &#8220;marketing made easy&#8221; ploy is now video. &#8220;How to promote your business via video&#8221; seminars and work shops are popping up all over. I hate to be a party pooper, but video in an of itself is not the answer. Like any media, video can sizzle or it can flop and can be [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/09/23/beyond-boring-making-video-work-for-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The fun antics that occur when you DON&#8217;T target your market.</title>
		<link>http://beyondnichemarketing.com/2006/09/19/the-fun-antics-that-occur-when-you-dont-target-your-market/</link>
		<comments>http://beyondnichemarketing.com/2006/09/19/the-fun-antics-that-occur-when-you-dont-target-your-market/#comments</comments>
		<pubDate>Tue, 19 Sep 2006 15:19:01 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Boring Advertising ~ Great Ideas]]></category>
		<category><![CDATA[Beyond Marketing]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=21</guid>
		<description><![CDATA[The other morning, I was watching &#8220;Arthur&#8221; on PBS with my 12-year-old son.Â  Yes, he&#8217;s too old for Arthur but the television pickings are slim at 6:00 a.m. which is when his internal clock is set to awaken him and I am grateful that he doesnâ€™t choose the Wiggles or something even more annoying. So, [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/09/19/the-fun-antics-that-occur-when-you-dont-target-your-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

