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	<title>Beyond Niche Marketing &#187; Big Blue Marketing- The Walmart way</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>Niche Marketing: Tightly Targeting Your Audience</title>
		<link>http://beyondnichemarketing.com/2008/08/08/niche-marketing-tightly-targeting-your-audience/</link>
		<comments>http://beyondnichemarketing.com/2008/08/08/niche-marketing-tightly-targeting-your-audience/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 11:51:22 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Big Blue Marketing- The Walmart way]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[online audio advertising]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=281</guid>
		<description><![CDATA[I tend to drone on and on about the power of tightly targeting your niche market here on this blog, and for good reason &#8211; because it WORKS! However, a lot of people still aren&#8217;t &#8220;believers&#8221; in the cause. Today is 08-08-08, the luckiest day of the year if you&#8217;re Chinese! Samuel Goldwyn is credited [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/08/08/niche-marketing-tightly-targeting-your-audience/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Getting To Know Your Customers&#8230;</title>
		<link>http://beyondnichemarketing.com/2008/05/07/getting-to-know-your-customers/</link>
		<comments>http://beyondnichemarketing.com/2008/05/07/getting-to-know-your-customers/#comments</comments>
		<pubDate>Wed, 07 May 2008 19:45:06 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Big Blue Marketing- The Walmart way]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[business building]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>
		<category><![CDATA[new customers]]></category>
		<category><![CDATA[Walmart way]]></category>
		<category><![CDATA[web sites as marketing tools]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=222</guid>
		<description><![CDATA[When Sam Walton was alive, he was notorious for &#8220;showing up&#8221; unexpectedly in his stores to talk with his customers.  He&#8217;d wander the aisles and talk to associates&#8230; in the later days these unsuspecting associates weren&#8217;t even aware that they were talking to their boss&#8230; and the founder of the largest retail company in the [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/05/07/getting-to-know-your-customers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building your business by treating customers well&#8230;</title>
		<link>http://beyondnichemarketing.com/2008/02/15/building-your-business-by-treating-customers-well/</link>
		<comments>http://beyondnichemarketing.com/2008/02/15/building-your-business-by-treating-customers-well/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 18:34:18 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Big Blue Marketing- The Walmart way]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2008/02/15/building-your-business-by-treating-customers-well/</guid>
		<description><![CDATA[I talk a lot about targeting your marketing efforts to focus upon a specific niche market.&#160; This practice, however, can be a dual edged sword.&#160; By targeting a tightly defined niche market, you can experience the benefits of your customers referring others like them to you and your business.&#160; However, treating those customers with disresepct [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2008/02/15/building-your-business-by-treating-customers-well/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wal-Mart&#8217;s continued abandonment of it&#8217;s &#8220;brand&#8221;</title>
		<link>http://beyondnichemarketing.com/2007/09/20/wal-marts-continued-abandonment-of-its-brand/</link>
		<comments>http://beyondnichemarketing.com/2007/09/20/wal-marts-continued-abandonment-of-its-brand/#comments</comments>
		<pubDate>Thu, 20 Sep 2007 16:31:08 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Big Blue Marketing- The Walmart way]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/09/20/wal-marts-continued-abandonment-of-its-brand/</guid>
		<description><![CDATA[Wal-Mart has been actively dismanteling their &#34;brand&#34; for the past 5 years.&#160; The latest &#34;blow&#34; to the empire Sam Walton built is the news that&#160; Wal-Mart is shelving its &#34;Always Low Prices&#34; slogan. &#160; After 19 years, Wal-Mart is abandoning it&#8217;s standby &#34;catch phrase&#34; and launching, according to an article in the Washington Post:&#160; &#34; [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2007/09/20/wal-marts-continued-abandonment-of-its-brand/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What kind of fool do you think I am?</title>
		<link>http://beyondnichemarketing.com/2007/04/02/what-kind-of-fool-do-you-think-i-am/</link>
		<comments>http://beyondnichemarketing.com/2007/04/02/what-kind-of-fool-do-you-think-i-am/#comments</comments>
		<pubDate>Mon, 02 Apr 2007 16:41:39 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Big Blue Marketing- The Walmart way]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/04/02/what-kind-of-fool-do-you-think-i-am/</guid>
		<description><![CDATA[Consumers are becoming more and more adept at screening marketing messages than ever before, which has driven some advertisers to try to come in &#8220;under the radar&#8221; and try to fool people into responding to ads. Fawn Filter in a post at Imediaconnection.comÂ  writes: Sometimes you end up with something that builds positive brand associations [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2007/04/02/what-kind-of-fool-do-you-think-i-am/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Never assume anything&#8230;</title>
		<link>http://beyondnichemarketing.com/2007/03/12/never-assume-anything/</link>
		<comments>http://beyondnichemarketing.com/2007/03/12/never-assume-anything/#comments</comments>
		<pubDate>Mon, 12 Mar 2007 13:45:28 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Big Blue Marketing- The Walmart way]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/03/12/never-assume-anything/</guid>
		<description><![CDATA[Assuming you know who your customers are is a dangerous practice. The old saying goes when you â€œassumeâ€ you make an â€œassâ€ out of â€œuâ€ and â€œme.â€ Michael Barbaro reports in the New York Times that retail giant Walmart is classifying its 200 million customers into three categories: There are â€œbrand aspirationalsâ€ (people with low [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2007/03/12/never-assume-anything/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A revolutionary idea&#8230;. keeping customers happy</title>
		<link>http://beyondnichemarketing.com/2007/01/08/a-revolutionary-idea-keeping-customers-happy/</link>
		<comments>http://beyondnichemarketing.com/2007/01/08/a-revolutionary-idea-keeping-customers-happy/#comments</comments>
		<pubDate>Mon, 08 Jan 2007 18:48:44 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Big Blue Marketing- The Walmart way]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/01/08/a-revolutionary-idea-keeping-customers-happy/</guid>
		<description><![CDATA[Another one for the Walmart Files&#8230;. An article in Forbes reports that Walmart is embarking on a new program. The retail giant is undertaking a new plan for staffing stores so shoppers will actually pay for their goods instead of abandoning their filled carts. The purpose, of course, is to meet heavy shopping hours with [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2007/01/08/a-revolutionary-idea-keeping-customers-happy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Now Wal-Mart is requiring uniforms for employees&#8230;</title>
		<link>http://beyondnichemarketing.com/2006/11/20/now-wal-mart-is-requiring-uniforms-for-employees/</link>
		<comments>http://beyondnichemarketing.com/2006/11/20/now-wal-mart-is-requiring-uniforms-for-employees/#comments</comments>
		<pubDate>Mon, 20 Nov 2006 10:44:25 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Big Blue Marketing- The Walmart way]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=42</guid>
		<description><![CDATA[I have commented on how it appears that Walmart is chasing #2 Target. Yet another development in support of that observation: Walmart is moving towards uniforms. Now, in a bold move of originality, Walmart won&#8217;t insist that it&#8217;s employees sport the familiar red polo with beige khaki pants that rival Target requires. Instead, Walmart employees [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/11/20/now-wal-mart-is-requiring-uniforms-for-employees/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>No more layaways?! WTF?</title>
		<link>http://beyondnichemarketing.com/2006/11/10/no-more-layaways-wtf/</link>
		<comments>http://beyondnichemarketing.com/2006/11/10/no-more-layaways-wtf/#comments</comments>
		<pubDate>Fri, 10 Nov 2006 17:07:42 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Big Blue Marketing- The Walmart way]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=41</guid>
		<description><![CDATA[Walmart has announced it will discontinue it&#8217;s policy of offering free layaway. The retail giant claims that layaways aren&#8217;t being used by it&#8217;s customers anymore because of the increasing use of credit cards. How many suns appear in the sky over Bentonville these days? I&#8217;m not a regular layaway shopper, but I have been known [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/11/10/no-more-layaways-wtf/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Walmart embracing alternative lifestyles</title>
		<link>http://beyondnichemarketing.com/2006/11/08/walmart-embracing-alternative-lifestyles/</link>
		<comments>http://beyondnichemarketing.com/2006/11/08/walmart-embracing-alternative-lifestyles/#comments</comments>
		<pubDate>Wed, 08 Nov 2006 15:42:39 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Big Blue Marketing- The Walmart way]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=40</guid>
		<description><![CDATA[Back in August, Wal-Mart joined the National Gay and Lesbian Chamber of Commerce in an effort to advance diversity within the store&#8217;s associate, supplier, and customer bases. Now, I&#8217;m not saying the the world&#8217;s largest retailer should encourage discrimmination in ANY form, but their sudden embrace of the gay and lesbian community is nothing less [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/11/08/walmart-embracing-alternative-lifestyles/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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