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	<title>Beyond Niche Marketing &#187; Customer Service</title>
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	<link>http://beyondnichemarketing.com</link>
	<description>Creating Marketing Messages that Deliver Results</description>
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		<title>What Every Business Owner Needs to Know About Web 2.0</title>
		<link>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/</link>
		<comments>http://beyondnichemarketing.com/2008/08/01/owner-of-a-business-needs-to-know/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 14:38:22 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Branding and Blogging]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[a blog for your business]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[marketing messages]]></category>
		<category><![CDATA[marketing using your blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[the long term value of a customer]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=275</guid>
		<description><![CDATA[Over at the Church of the Customer blog, Jackie Huba writes of a horrible customer service experience she endured as she tried to purchase a gift certificate as a gift for a friend. In Handling fee, or manhandled? Jackie writes candidly of her experience. Fortunately, the business owner is web savvy enough to have a [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Viral Marketing Gone Horribly Awry</title>
		<link>http://beyondnichemarketing.com/2008/07/14/viral-marketing-gone-horribly-awry/</link>
		<comments>http://beyondnichemarketing.com/2008/07/14/viral-marketing-gone-horribly-awry/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 15:39:51 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[iphone 3G]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[the long term value of a customer]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=265</guid>
		<description><![CDATA[Viral Marketing&#8230; it&#8217;s the holy grail of marketing. A video or other marketing device which gains a life of it&#8217;s own and is distributed with alarming voracity across the web. It&#8217;s great when the viral marketing is spreading the story of your success&#8230; it&#8217;s horrible when it&#8217;s spreading ill will. Take for example, the new [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Providing Customer Solutions = Profit</title>
		<link>http://beyondnichemarketing.com/2008/06/18/providing-customer-solutions-profit/</link>
		<comments>http://beyondnichemarketing.com/2008/06/18/providing-customer-solutions-profit/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 15:14:37 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Affordable Small Business Marketing Strategies]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing & Customer Service]]></category>
		<category><![CDATA[customer solution profit]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=250</guid>
		<description><![CDATA[One of the biggest issues I get &#8220;push back&#8221; on from clients is encouraging them to focus on the problems their customers are facing when creating their marketing messages. When you can provide customer solutions to problems, profits will follow almost automatically. This is why I hammer pretty hard on &#8220;focus on your customers as [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Results of Poor Customer Service</title>
		<link>http://beyondnichemarketing.com/2008/06/13/results-of-poor-customer-service/</link>
		<comments>http://beyondnichemarketing.com/2008/06/13/results-of-poor-customer-service/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 20:11:45 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Results of Poor Customer Service]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=249</guid>
		<description><![CDATA[Building a business is hard work. You invest blood, sweat and tears (not to mention truckloads of cash and every waking moment of your life) to get your business started. If you&#8217;re like most entrepreneurs, you may be nurturing a dream of your business getting big, becoming successful and then you sell it and retire [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Getting To Know Your Customers&#8230;</title>
		<link>http://beyondnichemarketing.com/2008/05/07/getting-to-know-your-customers/</link>
		<comments>http://beyondnichemarketing.com/2008/05/07/getting-to-know-your-customers/#comments</comments>
		<pubDate>Wed, 07 May 2008 19:45:06 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Big Blue Marketing- The Walmart way]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Advertising 2.0]]></category>
		<category><![CDATA[business building]]></category>
		<category><![CDATA[customer's reasons for buying]]></category>
		<category><![CDATA[new customers]]></category>
		<category><![CDATA[Walmart way]]></category>
		<category><![CDATA[web sites as marketing tools]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=222</guid>
		<description><![CDATA[When Sam Walton was alive, he was notorious for &#8220;showing up&#8221; unexpectedly in his stores to talk with his customers.  He&#8217;d wander the aisles and talk to associates&#8230; in the later days these unsuspecting associates weren&#8217;t even aware that they were talking to their boss&#8230; and the founder of the largest retail company in the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What Are Your Customers Really Worth?</title>
		<link>http://beyondnichemarketing.com/2007/03/07/what-are-your-customers-really-worth/</link>
		<comments>http://beyondnichemarketing.com/2007/03/07/what-are-your-customers-really-worth/#comments</comments>
		<pubDate>Wed, 07 Mar 2007 19:15:57 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/2007/03/07/what-are-your-customers-really-worth/</guid>
		<description><![CDATA[If you&#8217;ve been in business any time at all, you&#8217;ve heard the following: &#8220;Rule #1: The Customer Is Always Right. Rule #2: If the Customer Is Ever Wrong, Re-Read Rule #1.&#8221; Giving lip services to focusing on the customer is nothing new&#8230;. what is as rare and beautiful as a flawless diamond are business who [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The search for Black Hawk Down Team Saber</title>
		<link>http://beyondnichemarketing.com/2006/11/29/the-search-for-black-hawk-down-team-saber/</link>
		<comments>http://beyondnichemarketing.com/2006/11/29/the-search-for-black-hawk-down-team-saber/#comments</comments>
		<pubDate>Wed, 29 Nov 2006 15:09:56 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=50</guid>
		<description><![CDATA[While shoppers across the United States were crowding malls and stores seeking discounted booty for the holidays, my two teen aged children were on their own quest: the search for Black Hawk Down Team Saber. Earlier, I wrote about Game Stop and their stumbles in the customer service arena. One of my son&#8217;s friends had [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/11/29/the-search-for-black-hawk-down-team-saber/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The human experience</title>
		<link>http://beyondnichemarketing.com/2006/11/20/the-human-experience/</link>
		<comments>http://beyondnichemarketing.com/2006/11/20/the-human-experience/#comments</comments>
		<pubDate>Mon, 20 Nov 2006 10:34:22 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=47</guid>
		<description><![CDATA[Technology is a wonderful thing.Â  It allows you, as a business owner to purchase software that actually tries to simulate an actual relationship with your customers.Â  It&#8217;s called CRMÂ  which is short for Customer Relationship Marketing. See, people like to feel like they are important to the businesses with which they do business.Â  They foolishly [...]]]></description>
		<wfw:commentRss>http://beyondnichemarketing.com/2006/11/20/the-human-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Service and the power of 12</title>
		<link>http://beyondnichemarketing.com/2006/11/13/customer-service-and-the-power-of-12/</link>
		<comments>http://beyondnichemarketing.com/2006/11/13/customer-service-and-the-power-of-12/#comments</comments>
		<pubDate>Mon, 13 Nov 2006 15:01:52 +0000</pubDate>
		<dc:creator>Kathy</dc:creator>
				<category><![CDATA[Beyond Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://beyondnichemarketing.com/?p=43</guid>
		<description><![CDATA[TechDirt calls it &#8220;Tech Rage,&#8221; where people get so frustrated with technology products not working as they should that customers are driven to the brink &#8212; often breaking the very object of their frustration. According to USA Today, &#8220;About 85% of those polled said they&#8217;ve become so flustered, they&#8217;ve ended up swearing, shouting, experiencing chest [...]]]></description>
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		<slash:comments>0</slash:comments>
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